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Nike Exec Resigns After Report Reveals Son's Resell Sneaker Business With Her Credit Card
by Larry LeoMarch 2, 2021

© Kyle Terada-USA TODAY Sports
Nike executive Ann Hebert resigned from her position on Monday after it was reported that her 19-year-old son Joe Hebert, who goes by “West Coast Joe,” had been using her credit card to buy and resell sneakers at a tremendous profit. He reportedly developed the resell business by allegedly using bots to overwhelm websites...
(The Spun)
(The Spun)
Filed Under: General Sports
Originally published on TigerDroppings.com
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Jesus Christ this kid talked his mom into getting him a line of credit (credit card). Bought or leased a box truck. And drove from outlet mall nike to outlet mall nike buying up secondary (thats what goes to these outlet stores) market shoes that did not sell out at nike.com and in regular retail. He then warehoused, sat on them and sold them for a profit. I've done it on the side for nearly 8 years. Its not easy money but yeah, I can pull down an extra $40k a year doing it. And I use an intern for my photos. Its not like his mom was selling him shoes direct from Nike. This is just more cry babys being crybaby because they want what he had. This kid saw his shot, took it and now he's being punished.
Reply1 month

Unless I missed something, was he getting the shoes at a discount because of her? I couldn't tell that was the case from what was posted, unless I missed it. If not, what is the issue here?
1 month

TOSOV
0
4


Yeah I don't see where she did anything wrong unless him having a side non-licensed "reseller" biz goes against some kind of rule they have for employees or execs. Oh wait....he's white, so him being so biz savvy with his privlage could be the problem too
1 month

TOSOV
0
3


Yeah I don't see where she did anything wrong unless him having a side non-licensed "reseller" biz goes against some kind of rule they have for employees or execs. Oh wait....he's white, so him being so biz savvy with his privlage could be the problem too
1 month



Black n Gold
13
3


People are going to be angry when they find out that Nike makes shoes using child slave labor, sells at a 1000% mark-up, then throws a few $$$ at dummy equality groups in US to distract peoples' attention away from their business model.
Reply1 month

Lol, people have known about the child labor and markup for years, but if you want the shoes you gotta pay, but not at those ridiculous prices. No, it's a-holes like her son that ruins shite for regular people. Using those bots to buy up sneaker releases, video game console releases, graphics card releases, and any other hot ticket item and then selling them for ridiculous prices. I just wish the regular consumer would stop this by refusing to pay for the marked up items.
1 month

mom VP backdooring son limited sneaker access in which he flips on the resale market for 500% of retail, which is around $225 for limited sneakers. Dude made 20k off of one sneaker release. You dont see the issue here?
1 month


Read further, apparently the husband set up an LLC and transferred it to the son, so she definitely knew.
1 month



lsuwins3
1
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No mention in any article that it was a Nike credit card. Just a bad look of conflict of interest.
A spokeswoman for Nike told Bloomberg Businessweek that Ms. Hebert had shared information about West Coast Streetwear with the company in 2018 and Nike had advised that there was no violation of company policy or conflicts of interest at the time. Nike did not immediately reply to questions about its knowledge of West Coast Streetwear.“
1 month
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