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Ole Miss leaving Nike, finalizing 7 year deal worth $20m+ annually with Adidas
Posted on 10/2/26 at 6:38 pm
Posted on 10/2/26 at 6:38 pm
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Adidas has been making moves in college football ball recently, specifically in guaranteed NIL contributions. They will be contributing up to $10m annually to Ole Miss' NIL pool, very similarly to how they are doing with Tennessee. Adidas was instrumental in Tennessee landing DGG.
quote:
Ole Miss is moving from Nike to Adidas in a seven-year agreement that will place the Rebels among the apparel company's most prominent college partners.
The agreement is still being finalized, but the switch will occur July 1, 2027, and run through 2034. The total annual value will exceed the $20 million Miami will receive from Nike under the 10-year agreement it recently signed.
Adidas will also provide significant NIL value to Ole Miss athletes as part of the arrangement. The move will end a relationship between Ole Miss and Nike that began in 1999. The university signed its current agreement with Nike in 2015.
Adidas has been making moves in college football ball recently, specifically in guaranteed NIL contributions. They will be contributing up to $10m annually to Ole Miss' NIL pool, very similarly to how they are doing with Tennessee. Adidas was instrumental in Tennessee landing DGG.
Posted on 10/2/26 at 6:39 pm to Quicksilver
I hate this. Adidas uniforms are usually ugly
Posted on 10/2/26 at 6:40 pm to Monroe03
Nike completely messed up the Ole Miss powder blues in baseball last year which is why we barely wore them. I don't disagree though.
Posted on 10/2/26 at 6:43 pm to Quicksilver
welcome to the club with daddy
Posted on 10/2/26 at 6:46 pm to mudshuvl05
Frankly if they're contributing $10m to NIL annually, they can give us the ugliest unis in football. Ole Miss' colors are pretty fool proof though.
Posted on 10/2/26 at 7:18 pm to Quicksilver
Poors
Posted on 10/2/26 at 7:20 pm to Quicksilver
Lmao, poors
Posted on 10/2/26 at 7:22 pm to Quicksilver
quote:Truth.
Ole Miss' colors are pretty fool proof though.
Posted on 10/2/26 at 7:24 pm to Quicksilver
You done switched from Nikes to Reeboks, ha
Posted on 10/2/26 at 7:25 pm to Quicksilver
quote:
Ole Miss' colors are pretty fool proof though.
It is one of the best looks in sports.
Posted on 10/2/26 at 7:27 pm to Wolfhound45
Nike stock down close to 44% year to date.
Posted on 10/2/26 at 7:30 pm to Quicksilver
Good for Ole miss. frick Nike. All the old men like me will remember this one
Posted on 10/2/26 at 7:31 pm to mudshuvl05
You can’t put maroon and white under any logo and make it look good
Posted on 10/2/26 at 7:31 pm to Quicksilver
Quite simply..
That’s pretty awesome.
That’s pretty awesome.
Posted on 10/2/26 at 7:33 pm to Monroe03
quote:I agree but when they’re offering $20 million a year and Nike is offering half that, it’s really no choice
I hate this. Adidas uniforms are usually ugly
Us moving towards the powder blue has helped out our marketing and merchandise sales tremendously. I like our traditional uniforms and colors, don’t get me wrong. But it’s undeniable that the powder blue color combined with our red looks very nice on TV
quote:This is wild to me
The total annual value will exceed the $20 million Miami will receive from Nike under the 10-year agreement it recently signed.
This post was edited on 10/2/26 at 7:39 pm
Posted on 10/2/26 at 7:34 pm to Henry Jones Jr
No doubt. Hopefully they can make them look good and not gaudy
Posted on 10/2/26 at 7:37 pm to Henry Jones Jr
Adidas is paying Ole Miss nearly a quarter billion dollars to put the adidas logo on their uniform for 9 years.
Crazy times.
Crazy times.
Posted on 10/2/26 at 7:40 pm to WilliamTaylor21
quote:
Lmao, poors
Melt day 13
Posted on 10/2/26 at 7:47 pm to WilliamTaylor21
Apparently it doesn’t take a lot of money to be able to beat y’all
Posted on 10/2/26 at 7:50 pm to Quicksilver
How could this possibly be worth 20 million
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