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News Corp And ESPN's SEC Network
Posted on 5/27/13 at 11:52 am
Posted on 5/27/13 at 11:52 am
News Corp plans to launch a new cable sports network in August just ahead of the college football season.
Initially, the network will feature Nascar auto racing, Major League Baseball and soccer as well as college football and basketball. But things will get interesting when Fox Sports along with new sports networks from NBC and CBS try to wrestle key contracts away from ESPN which owns the SEC Network.
The ink is dry on the SEC/SEC Network deal.
But in theory, what the inclusion of News Corp launching a sports channel does is increase the value and negotiating leverage of the SEC with their media contracts both in the present and future.
The demand and price for SEC content will only increase.
ESPN will pay some premium in the form of renegotiation triggers in the future per their contract to stay on the perch. It is now their contract to lose.
The business of SEC football is not quite as good as the business model of the NFL.
But it's getting there.
Initially, the network will feature Nascar auto racing, Major League Baseball and soccer as well as college football and basketball. But things will get interesting when Fox Sports along with new sports networks from NBC and CBS try to wrestle key contracts away from ESPN which owns the SEC Network.
The ink is dry on the SEC/SEC Network deal.
But in theory, what the inclusion of News Corp launching a sports channel does is increase the value and negotiating leverage of the SEC with their media contracts both in the present and future.
The demand and price for SEC content will only increase.
ESPN will pay some premium in the form of renegotiation triggers in the future per their contract to stay on the perch. It is now their contract to lose.
The business of SEC football is not quite as good as the business model of the NFL.
But it's getting there.
Posted on 5/27/13 at 12:10 pm to 9torque
I want News Corp to own everything, news, sports, gambling casinos, beaches. Rupert Murdoch is a great man.
Posted on 5/27/13 at 1:58 pm to 9torque
The frick is everyone jumping on this guy for.
Overreact much. It's a legit topic.
For frick sakes. This board sucks most of the time.
Overreact much. It's a legit topic.
For frick sakes. This board sucks most of the time.
Posted on 5/27/13 at 3:01 pm to 9torque
quote:
The ink is dry on the SEC/SEC Network deal.
so you're telling me that the SEC can't back out of the deal it made with itself? groundbreaking.
Posted on 5/27/13 at 4:16 pm to DontCare
"...so you're telling me that the SEC can't back out of the deal it made with itself? groundbreaking.
No.
The deal is not between the SEC and itself.
The deal is between ESPN that owns the network and the SEC that owns the content. The contract is between the SEC and ESPN.
When I say the ink is dry I'm saying that the deal is done. But when/if parameters are exceeded in the years to come, there are surely triggers for renegotiation delineated in the contract. By News Corp becoming a player in sports network channel media, it will be in the SEC's best interest regardless of how it plays out going forward.
No.
The deal is not between the SEC and itself.
The deal is between ESPN that owns the network and the SEC that owns the content. The contract is between the SEC and ESPN.
When I say the ink is dry I'm saying that the deal is done. But when/if parameters are exceeded in the years to come, there are surely triggers for renegotiation delineated in the contract. By News Corp becoming a player in sports network channel media, it will be in the SEC's best interest regardless of how it plays out going forward.
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