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Current List of Schools sporting a logo patch
Posted on 7/28/26 at 1:29 pm
Posted on 7/28/26 at 1:29 pm
Here's every college football team currently sporting a corporate logo on its uniform entering the 2026 season, including the Big 12's conference-wide deal with Monster Energy.

Posted on 7/28/26 at 1:33 pm to OU Guy
Did Navy tell USAA to get fricked or vice versa?
Posted on 7/28/26 at 1:34 pm to OU Guy
I think its just beginning
Here’s a thought on all this sponsor money. In most other sports when a sponsor gets their name on something they will also advertise during those events. This likely pours more money into TV ads which helps their bottom line.
We likely see growth in viewership as the sport is now professional and these companies have a vested interest in higher viewership so more people see their uniform patches.
The amount of money being thrown in is huge. And will make college sports grow faster than other sports. Take Nascar who perfected the sponsor ads but due to horrible management over a few decades is a shell of itself.
Some Nascar sponsors could pull out or greatly reduce their Nascar presence in favor of college sports. I read its close to $10-20m for a full season car sponsorship on top Nascar teams. Those companies might decide to shift to college sports instead and reach way more fans.
Nascar is avg around 2m viewers per race x 36 where good college football is way higher. And can sponsor all sports year round. And reach a younger demo with logos being plastered all over campuses.
Here’s a thought on all this sponsor money. In most other sports when a sponsor gets their name on something they will also advertise during those events. This likely pours more money into TV ads which helps their bottom line.
We likely see growth in viewership as the sport is now professional and these companies have a vested interest in higher viewership so more people see their uniform patches.
The amount of money being thrown in is huge. And will make college sports grow faster than other sports. Take Nascar who perfected the sponsor ads but due to horrible management over a few decades is a shell of itself.
Some Nascar sponsors could pull out or greatly reduce their Nascar presence in favor of college sports. I read its close to $10-20m for a full season car sponsorship on top Nascar teams. Those companies might decide to shift to college sports instead and reach way more fans.
Nascar is avg around 2m viewers per race x 36 where good college football is way higher. And can sponsor all sports year round. And reach a younger demo with logos being plastered all over campuses.
Posted on 7/28/26 at 2:18 pm to WG_Dawg
Agree but its here to stay. Sponsors only have so much ad money and I see college sports growing it meaning other sports will lose some.
Where it will get dicey is some sponsors will want character clauses and that could force schools to act on a player solely due to sponsor complaints. Its a slippery slope and if sponsor pours so much money in a school then players might be given a lost of do’s and don’ts to support them.
For example Monster deal will have issues due to it being a sports drink. Some schools are also contracted with other drinks. Plus if a player is offered a NIL deal by a competitor how does that work. Drinks are more visible a sponsor than say a bank.
Where it will get dicey is some sponsors will want character clauses and that could force schools to act on a player solely due to sponsor complaints. Its a slippery slope and if sponsor pours so much money in a school then players might be given a lost of do’s and don’ts to support them.
For example Monster deal will have issues due to it being a sports drink. Some schools are also contracted with other drinks. Plus if a player is offered a NIL deal by a competitor how does that work. Drinks are more visible a sponsor than say a bank.
Posted on 7/28/26 at 2:21 pm to OU Guy
I hate it, but Wyoming's is kind of cool.
Posted on 7/28/26 at 2:33 pm to WG_Dawg
It is what it is. College Football is its own pro league league. It’s just like professional soccer sponsorship.
The NCAA as an institution screwed themselves, and lost a Supreme Court case.
So it’s literally just private enterprise.
The NCAA as an institution screwed themselves, and lost a Supreme Court case.
So it’s literally just private enterprise.
Posted on 7/28/26 at 2:36 pm to AGGIES
A number was never attached to LSU when they announced it
Posted on 7/28/26 at 2:37 pm to Sooner1984
Wish Horns Down Fine Spirits was bigger, based in OK. I know college won’t allow booze adverts but damn its a perfect fit
Posted on 7/28/26 at 2:43 pm to OU Guy
Looks like NASCAR has taken over college football
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