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re: Auburn dealing with Champion.
Posted on 3/15/24 at 1:32 pm to RT1941
Posted on 3/15/24 at 1:32 pm to RT1941
quote:
It wasn't a very lucrative contract back 22 yrs ago when it was executed. It was extended in 2018 and comes up for renewal again in 2025.
Bama certainly carried a lot more bargaining power in that 2018 extension and has leverage in the 2025 negotiations. The program is night and day different from 2002 to 2024.
None of this is accurate. The deal was extended in 2010 with a 2018 expiration date. In 2013 Battle, seeking to capitalize on Bama winning 3 NC's in 4 years negotiated a much longer term deal that would run through 2025. Nike was the only company he worked with, and it proved to be short-sighted, as schools like Texas, OSU, and UCLA leveraged multiple apparel offers just 3 years later to make 3-4 times as much annually.
The Battle deal was never announced publicly, and most people were shocked in 2018, when they expected Bama to sign the all-time highest apparel deal only to find out that we were under contract for seven more years.
1
Posted on 3/15/24 at 1:37 pm to Opry
quote:
auburn's gay and a cult
struck me funny.This post was edited on 3/15/24 at 1:38 pm
Posted on 3/15/24 at 2:03 pm to Evolved Simian
quote:At least y'all didn't end up with ~150,000 shares of Under Armour stock at the valuation of $10,000,000 at the time. They're worth roughly $1,000,000 now
they expected Bama to sign the all-time highest apparel deal only to find out that we were under contract for seven more years.
Posted on 3/15/24 at 2:13 pm to New Hampshire Tiger
No they aren’t
Posted on 3/15/24 at 3:07 pm to RT1941
Bill Battle basically just asked for the best deal Nike could give them and blindly accepted what they came back with with no pushback. He is a true genius businessman.
Posted on 3/15/24 at 5:40 pm to Opry
"Opry" ? Are they in the SEC?
Posted on 3/15/24 at 6:06 pm to Opry
How much bammer Nike gear do you have, guy?
Feel good knowing that Nike is the official clothing line of trannies.
Feel good knowing that Nike is the official clothing line of trannies.
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