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Started By
Message
Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 7:44 am
Posted on 4/24/24 at 7:44 am
LINK.
quote:
Any lingering hope that Gayle Benson would revive big time brewing in New Orleans appears lost, now that the Faubourg Brewing Company has moved to disassemble its brewhouse and taproom in New Orleans East and auction off all the equipment.
The public yard sale, scheduled for June, marks a dispiriting end to a journey that started seven years ago, when late Saints owner Tom Benson bought a majority stake in Dixie Brewing Company, the last surviving brand from the city's golden age of brewing early in the last century.
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East, fulfilling a pledge to invest where the city needed it most. She dropped the Dixie name later that year because of its association with the Antebellum South.
Now, the contents of the failed operation are expected to fetch little more than $2 million.
A timed auction will take place in the first week of June when 280 individual items, including a 100 barrel, five-vessel brewing system and high-speed canning and bottling line will be sold online to the highest bidder.
19
Posted on 4/24/24 at 7:48 am to WPBTiger
Regardless of name, Dixie or Faubourg, you have to make good beer today to compete. Faubourg is just not good beer. If Faubourg is in the ice chest amongst other brands it's the last brand that is drunk.
Step one: make a good product.
They failed at step one.
Step one: make a good product.
They failed at step one.
Posted on 4/24/24 at 7:49 am to WPBTiger
The only thing Dixie beer had going for it was the name/nostalgia. That's the only reason I ever bought it. Once they changed the name they were dead.
Posted on 4/24/24 at 7:49 am to WPBTiger
You buy a company whose literal only value is the name of the brand and think you could be successful by changing the name. 
Posted on 4/24/24 at 7:50 am to WPBTiger
Should have kept the name Dixie, moved to the North Shore, and actually made an effort to make a good beer.
Posted on 4/24/24 at 7:52 am to WPBTiger
quote:
In 2020, his wife Gayle opened the $30 million Faubourg Brewing facility on Jourdan Road in New Orleans East, fulfilling a pledge to invest where the city needed it most. She dropped the Dixie name later that year because of its association with the Antebellum South.
Now, the contents of the failed operation are expected to fetch little more than $2 million.
Dumb decisions most of the time equal hard lessons.
Posted on 4/24/24 at 7:53 am to WPBTiger
My Dixie wrecked.
Posted on 4/24/24 at 7:53 am to WPBTiger
quote:Nobody here was ever born. Your history has been erased. Therefore, you are under the control of people who are arbitrary re-writing your history and determining who you are.
She dropped the Dixie name later that year because of its association with the Antebellum South.
Here's your shovel. Get to work.
Posted on 4/24/24 at 7:54 am to WPBTiger
poor New Orleans EAST
six flags jazz land failed..... now this
only thing surviving is the hood culture there!
six flags jazz land failed..... now this
only thing surviving is the hood culture there!
Posted on 4/24/24 at 7:57 am to WPBTiger
They were worried about insulting the culture so they changed the name. But when it came time to run the business, they ran from the culture because the company didnt think the culture was congruent with running a successful business. Kinda funny when you think about it.
Posted on 4/24/24 at 7:57 am to WPBTiger
lol hilarious. Idiots and their money
Posted on 4/24/24 at 7:59 am to mauser
quote:
Should have kept the name Dixie, moved to the North Shore, and actually made an effort to make a good beer.
This formula would have worked.
Posted on 4/24/24 at 8:00 am to Smeg
quote:I think I had one a long time ago. You are correct. Many people compare bad beer to horse p***. Fairly accurate in this case.
Once they changed the name they were dead.
Posted on 4/24/24 at 8:10 am to GumboPot
quote:
Regardless of name, Dixie or Faubourg, you have to make good beer today to compete.
I disagree. People were willing to buy the beer due to the name Dixie, and they competed just fine. Lone Star has been successful making mediocre beer in Texas using this same formula for decades. Now if Dixie had kept the name AND focused on making good beer? Sky was the limit.
Posted on 4/24/24 at 8:34 am to WPBTiger
Does Gayle own the rights to Dixie brand still, or was that sold off as well? I've a feeling we haven't heard the last of Dixie Beer if the rights were sold.
Posted on 4/24/24 at 8:38 am to WPBTiger
From my bar at the time....
Posted on 4/24/24 at 9:15 am to WPBTiger
The stupidest part is that the only and do the only reason you buy the Dixie brand is the name. So you’re paying for the name. Otherwise you start a new beer company. At least then you get a surge with the novelty of something new. By changing the you just paid for a brand in order to rebrand it? Now you have the blowback and vitriol of pissing off your base. You only stand to lose business because many folks only drank it because of the history.
Posted on 4/24/24 at 9:24 am to GumboPot
quote:
Regardless of name, Dixie or Faubourg, you have to make good beer today to compete. Faubourg is just not good beer.
This is true; however, taking a knee before her BLM masters and changing the historic Dixie name was doom for this brewing company. That weak arse woman got what she deserved with this failing.
Posted on 4/24/24 at 9:26 am to Fat Bastard
quote:
six flags jazz land failed..... now this
Funny thing about Jazz Land. Not too long after it had opened the two ZZs lights burned out and never were replaced. When entering it was always Ja Land.
quote:
only thing surviving is the hood culture there!
Ja Land
Posted on 4/24/24 at 9:33 am to WPBTiger
She was a pretty girl who married a rich guy. I wasn't expecting shrewd maneuvers.
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