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TV Ratings for Rivalry Weekend

Posted on 8/23/13 at 4:53 pm
Posted by WildKat
Home of 8 NCAA Titles
Member since Sep 2012
537 posts
Posted on 8/23/13 at 4:53 pm
Here are the TV Viewership Ratings for last years Rivalry weekend games. UK-UofL will move their game to this weekend in 2014. I have also included UK-UofL ratings for opening week game last season to compare at bottom.

415K viewers (4-7) Virginia vs (5-6) Va Tech
502K viewers (8-3) Miss St vs (5-6) Ole Miss
1.1M viewers (4-6) Tennessee vs (6-4) Vandy
1.9M viewers (6-5) Arz St vs (7-4) Arizona
2.0M viewers (7-4) Washington vs (2-9) Wash St
2.3M viewers (7-3) Okla St vs (8-2) Oklahoma
2.3M viewers (6-5) Ga Tech vs (10-1) Georgia
3.1M viewers (9-2) So Carolina vs (10-1) Clemson
3.9M viewers (3-7) Auburn vs (10-1) Alabama
4.1M viewers (9-2) Nebraska vs (4-7) Iowa
8.5M viewers (10-1) Florida vs (10-1) Florida St
9.5M viewers (8-3) Michigan vs (11-0) Ohio St

Opening Weekend
2.4M viewers (0-0) Kentucky vs (0-0) Louisville

A couple of notes to consider when looking at all these numbers.

Tennessee-Vandy game was actually on Nov. 17th last season, but I included it because it will be a season ending matchup from now on.

Kentucky-Louisville game was on the sunday of Labor day weekend and had no other games on opposing channels to bring ratings down.

Nebraska-Iowa game is actually on the Friday following Thanksgiving, but I included it as well because it is on the same weekend.
Posted by Cheese Grits
Wherever I lay my hat is my home
Member since Apr 2012
55261 posts
Posted on 8/24/13 at 10:50 am to
quote:

Kentucky-Louisville game was on the sunday of Labor day weekend and had no other games on opposing channels to bring ratings down.


This x 1,000

The problem is moving from maximum exposure to a market that is highly fractured. A better move would have been to keep it where it was or move it to the week before SEC rivalry week when all the other SEC schools are playing their FCS tune up games. That would insure a better ratings number.
Posted by WildKat
Home of 8 NCAA Titles
Member since Sep 2012
537 posts
Posted on 8/24/13 at 11:50 am to
Yeah, Tennessee-Vandy was the week before Rivalry week last season and drew 1.1 Million viewers.

I think the game will regularly draw right around 1 million viewers unless they both are having great seasons or one of the schools comes in undefeated, which would draw some extra viewers.

They were getting 2 to 2.5 million on that opening weekend, but it is what it is and will be the season ender from now on.
Posted by Cheese Grits
Wherever I lay my hat is my home
Member since Apr 2012
55261 posts
Posted on 8/24/13 at 12:55 pm to
With Stoops getting recruiting off to a good start it is too bad this is when they make the move. better for recruiting to get the most eyeballs outside of the KY footprint early in the season. As you said, where it is going means additional national viewers only with great seasons or undefeated seasons. Pretty much assures UK will not have 1 "spotlight" win game a season and that will affect recruiting the most.
Posted by WildKat
Home of 8 NCAA Titles
Member since Sep 2012
537 posts
Posted on 8/24/13 at 2:11 pm to
The only bright spot I see Cheese is that now we start the SEC slate off with Florida, Vandy, So. Carolina each season. Moving the Vandy game up into September gives us a chance to get an early SEC win instead of starting off 0-3 in conference and not play as many back to back games against ranked opponents.

We were starting our SEC slate off with Florida, So. Carolina and rotating West opponent (Alabama, Auburn, LSU, etc.) and pretty much started off the conference 0-3 and got beat up physically while usually facing 3 ranked foes.

Seems like the tougher SEC opponents that we play are spaced out more on the schedule now than before.

I'm not saying Vandy isn't good because Franklin has built a solid program, but traditionally they aren't one of the toughest.

I don't count Miss State as traditionally being one of our tougher games either even though they have improved a lot lately.

Florida, Georgia, South Carolina & our rotating West opponent have been the better teams the last decade or so and we typically played 3 of them in a row early every season.

Now, we will not play more than back to back games against those four opponents on our schedule so, in that regard, I don't mind the UofL game being moved to the end of the schedule.
This post was edited on 8/24/13 at 2:13 pm
Posted by BluegrassBelle
RIP Hefty Lefty - 1981-2019
Member since Nov 2010
99933 posts
Posted on 8/24/13 at 2:24 pm to
quote:

Now, we will not play more than back to back games against those four opponents on our schedule so, in that regard, I don't mind the UofL game being moved to the end of the schedule.


And when it all boils down to it this >>>>>>> what ratings we get when playing UofL. As we improve, we'll get ratings a plenty if we can beat some upper tier SEC teams. Ratings are the least of my worries. And frankly, UofL having their one big game not in the spotlight works for me as well.
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