SEC Network's Peter Burns Shares "Bold 2 Year Approach" For LSU Athletic Finances

It's no secret that LSU Athletics has been spending significant money on buyouts, coaches, and NIL deals as of late.

Peter Burns of the SEC Network tweeted out a "Bold 2 Year Approach" for LSU athletics, outlining potential investment and payoff. What do you think?

quote:

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Peter Burns: LONG POST

Here's my breakdown of LSU's bold 2 year approach:

How much it will cost and what success they need to make it worth it.

Focus on CFB, MBB, WBB and Baseball.

Cost: $200M Investment over next 2 years (Buyouts, salaries, new hire, NIL for Rosters)

What each sports needs to do to make it worth it over 2 years:

CFB: 2 Playoff Bids, 1 Deep Run
MBB: 2 Tournament Bids, 1 Sweet 16 Run
WBB: At least 1 Final Four Run
BSB: 2 CWS bids, 1 Title Run

LSU's doesn't need all 4 to hit, just 2/3 but Football HAS to be 1 of them.

If you hit 2 of 3 those goals with Football, you'll bring in around $100M in direct sports revenue.

Booster/Donor surge:
Estimating $100M in donations over 2 years.

Tuition: Turning LSU into national brand vs state brand

Out of state students 2022: 32%
Out of state students 2024: 40%

If you grow that by 8% again:
$50M extra.

Media Value:
LSU already Top 3 (If not #1) brand in college space.

If this works, LSU likely grabs additional $25M in Media exposure:

So here's the math....

$200M investment:

If plan works:
$100M in Athletic revenue
$100M in Donations
$50M in Tuition bump
+ (25M in Media Value)

$250M payoff on $200M invested

So it can absolutely payoff, but football has to hit 2 year benchmark or everything falls apart.

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