Ben Simmons' Future Shoe Deal Reportedly Could Be Worth Over $100 Million

Longtime sneaker guru Sonny Vaccaro recently spoke with SNY.tv and suggested that Ben Simmons' future shoe endorsement deal could approach the $100 Million neighborhood, if not more when he enters the NBA.

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"The number doesn't astonish me, the number's been stagnant since LeBron," grassroots sneaker guru Sonny Vaccaro told SNY.tv on Thursday. "It would be the new precedent because LeBron was the last and [Simmons] has the makings in the mind of the NBA that he could be a great, great player. So that's basically what they're saying, he's going to get a $100 million deal. I would understand that."

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Nike is the favorite the land Simmons with Adidas and Under Armour also bidding for the Australian star.