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According to Adam Stern of Sports Business Journal, NASCAR and Alabama have agreed to an unprecedented deal that makes them an official partner of the Crimson Tide...
quote:

"It grants NASCAR rights use to Alabama’s IP; in-venue and experiential activation opportunities; social and digital media integration; and first-party data that the racing body will use to try to drive ticket sales," Grant wrote of the one-year sponsorship, which starts this summer.
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(The Spun)
Filed Under: Alabama Sports
10 Comments
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BrotherDawg8426 months
Of course they did.
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RandySavage26 months
Like peanut butter and jelly
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G I Jeaux26 months
Noosecar=too many left turns...Pun intended
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NPComb26 months
Does Tuscaloosa and Talledega have the same amount of syllables?
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KAGTASTIC26 months
So nascar losing so much of their core fanbase they had to strike a deal to buy bamas fanbase contact data.
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Eli Goldfinger26 months
Noosecar
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WhoDatNC26 months
Cousins.com would be more fitting.
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thejuiceisloose26 months
You sure this isnt an onion article?
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bigDgator26 months
They still going in circles?
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They turned right a few times this past weekend.
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