Bama Goes After Bakery For Elephant Cookies

by Larry Leo

November 20, 201311 Comments

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The University of Alabama is going after local Tuscaloosa bakery, Mary’s Cake and Pastries, for selling elephant cookies with a script A. The bakery received a cease and desist letter, and a request for documentation of how many $1.75 cookies had been sold so Alabama and CLC could collect damages. Bakery owner Mary Cesar said...

quote:
"How the hell do you put a hologram on a cookie?" Cesar said, referring to the label on CLC merchandise signifying it's an officially-licensed product. "I didn't think it applied to temporary baked goods. We're not talking a permanent image. We're talking a cookie that's going to be gone and has a hand-drawn thing on it."

Filed Under: SEC Sports

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loweralabamatrojan•137 months

PR fail. Processing a local small business? Really?

farmer brown•137 months

When did bammer copyright the alphabet?

MSTiger33•137 months

Meh, Bama can't claim rights to everything shaped like an elephant. I would fight it.

Babboo•137 months

@DoubleDown

It looks almost as good as your high school diploma.

TheCaterpillar•137 months

This planet fricking sucks

DoubleDown•137 months

@Babboo An LSU fan talking about something being poo. That's ironic. By the way, how's that CapitalOne Bowl lookin'?

SamGinn Cam•137 months

This type of shite portrays Bama in a negative light. It's a baked good that I doubt the University itself is selling. No one is buying these, getting them autographed and putting them on ebay. If they were smart, they would instead invest in the bakery and establish good business relationships with local area shops. I understand the legality aspect in that they need to protect their registered Trademark but come on man. At the least, the bakery could put a little (R) or TM next to the logo but no "damages" should be collected as Bama was receiving free exposure of their brand in a beneficial capacity. Get it together, it's a University who's function is to educate the youth and send them into the world to benefit the overall community. Modern cut-throat business tactics are reverting us back to a Medieval times mentality with advanced technology. It's weak and sad.

No I'm not mad.

Babboo•137 months

Will be worth more and look better when it digests and turns into poo

TFS4E•137 months

Put the CLC hologram on packaging...

Forkbeard3777•137 months

They should make them and give them away. For example, you buy 1 chocolate chip and 1 sugar cookie then you get a free elephant 'A cookie.

Captain Ron•137 months

They are capitalizing on using the Alabama mascost/script A to sell more. They knew what they were doing.

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