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re: Jason Cook to Baylor

Posted on 12/5/16 at 10:47 pm to
Posted by agalloch
Portland, OR
Member since Jun 2015
1647 posts
Posted on 12/5/16 at 10:47 pm to
I dunno, I always thought he was a huge dork, aggy to the core. I'll never forgive him for this abomination
Posted by Texas Weazel
Louisiana is a shithole
Member since Oct 2016
8946 posts
Posted on 12/5/16 at 11:03 pm to
I thought he was bulldog to the core?
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134132 posts
Posted on 12/5/16 at 11:11 pm to
quote:

I'm a fan of Cocks. I know I'm bi. 


Go on...


You're not invited to the gay orgy, WBS. Please don't ask again.
Posted by WhiskerBiscuitSlayer
Your Mom’s Sperm Donor
Member since Jan 2013
13892 posts
Posted on 12/5/16 at 11:36 pm to
Posted by Mr. Elvert
Dallas
Member since Oct 2012
15320 posts
Posted on 12/5/16 at 11:41 pm to
I'm here for you, bruh
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134132 posts
Posted on 12/6/16 at 12:19 am to
Don't comfort him. He's been behind on his jar quota and is trying to dilute his product with tears. I'll not have it
Posted by Cooter Davenport
Austin, TX
Member since Apr 2012
9006 posts
Posted on 12/6/16 at 7:15 am to
Good riddance to bad rubbish.

What he did to us with the bevel is reprehensible.

Seriously, frick that guy. He made A&M apparel unwearable for me.
Posted by Nguyening
SEMO
Member since Jun 2013
9094 posts
Posted on 12/6/16 at 7:42 am to
Agreed. Bevel and killing the t star are unforgivable.


Bish you ain't no nerd? Coulda sworn you was.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134132 posts
Posted on 12/6/16 at 9:00 am to
quote:

the bevel


Posted by cardboardboxer
Member since Apr 2012
34904 posts
Posted on 12/6/16 at 1:52 pm to
quote:

What he did to us with the bevel is reprehensible.



Pretty sure some guy at Nike in the 1990's made the bevel logo.

Jason just decided having three logos because we hate the Nike one is ridiculous when ESPN or anyone else will just use the Nike one. So he killed the other ones.

It has more to do with not causing confusion and less to do with someone actually liking that terrible bevel.
Posted by Nguyening
SEMO
Member since Jun 2013
9094 posts
Posted on 12/6/16 at 2:53 pm to
I believe the bevel was done in an attempt to assimilate with the overwhelmingly dominant style of other big 12 team logos, which were mostly beveled...

Nevermind its a very aesthetically unappealing look under the best of conditions, it absolutely doesn't translate to any alternative medium, especially clothing.

Additionally, it's not correctly beveled, but that's just the cherry on top.


The fact we don't get the benefits of a current Nike contract but are somehow stuck with their garbage design....

Jason Cook didn't design it or agree to it initially, but he solidified it further.

quote:

The only thing necessary for the triumph of evil is for good men to do nothing.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134132 posts
Posted on 12/6/16 at 2:54 pm to
Beveling the numbers on the uniforms was genius
Posted by Nguyening
SEMO
Member since Jun 2013
9094 posts
Posted on 12/6/16 at 3:16 pm to
quote:

Beveling the numbers on the uniforms was genius



Honestly didn't hate that. It didn't look bad at all, unlike the aTm.
Posted by WhiskerBiscuitSlayer
Your Mom’s Sperm Donor
Member since Jan 2013
13892 posts
Posted on 12/6/16 at 3:38 pm to
I really wish yall would stop sending out the Old Main bat signal with this bevel talk. Last time he was on the rant it was a bloodbath.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134132 posts
Posted on 12/6/16 at 3:43 pm to
quote:

Honestly didn't hate that. It didn't look bad at all


Instantly recognizable. Nice callback from the uniforms to the official logo since the helmet logo is plain.
Posted by ShaneTheLegLechler
Member since Dec 2011
62984 posts
Posted on 12/6/16 at 5:06 pm to
quote:

I really wish yall would stop sending out the Old Main bat signal with this bevel talk. Last time he was on the rant it was a bloodbath.




I enjoyed it personally
Posted by WhiskerBiscuitSlayer
Your Mom’s Sperm Donor
Member since Jan 2013
13892 posts
Posted on 12/6/16 at 5:26 pm to
You're a sadist, that's why you're an Aggy fan Shane.
Posted by cardboardboxer
Member since Apr 2012
34904 posts
Posted on 12/6/16 at 5:30 pm to
quote:

Jason Cook didn't design it or agree to it initially, but he solidified it further.


He just did what any good marketing person would do and tried to stop brand confusion.

I bet he didn't have the authority to ever completely redo our logo. That is a huge expense, as it devalues inventory on hand as well as requires a massive repainting project. He instead used the actual power he did have to unify behind one logo like any decent brand does.

Consider the options. I loved the T-star but it looked too much like Texas Tech's logo, and the non-bevel ATM looks old. Hell ESPN probably would refuse to use it if he says we did switch back and that is what really matters. That left Sarge, and we don't live in a world where he is cool anymore. The bevel logo was the best of bad choices (don't even get me started on the baseball one as an option) and it already had most of the momentum.

Then what he did do is turn around and give us that Texas logo when he could during the SEC move. That thing is easily our coolest logo so far and is more visible than T Star ever was.

Overall he knocked branding out of the park. He will be missed.
Posted by Texas Weazel
Louisiana is a shithole
Member since Oct 2016
8946 posts
Posted on 12/6/16 at 5:36 pm to
Don't care about the bevel on our logo. But while we are on that topic, anyone else think our logo is due for a touch up? Maybe change the bevel type to make it look a bit more subtle. Make it look a bit more professional instead of looking like a late 1990s bevel design.
Posted by WhiskerBiscuitSlayer
Your Mom’s Sperm Donor
Member since Jan 2013
13892 posts
Posted on 12/6/16 at 5:44 pm to
Oh look CBB posted again...

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