Hate this strong can only be borne out of love.

A bit of free and friendly counseling for Ole Miss fans.

Research shows that extreme hate requires deep emotional investment, meaning only something that deeply mattered (love, attachment, or high expectations) can fuel that level of intensity. Indifference is the true opposite of love, not hate.

It’s funny to see all these Ole Miss fans now pretend like they never liked Lane Kiffin in the first place and act like he was a horrible coach and person. Plenty of receipts around here of Ole Miss fans gushing over Kiffin as he led yall to your best stretch of winning and relevance ever.

This is actually an area that LSU fans can relate. We had the same thing happen with Nick Saban. We hated him every time he came back to Tiger Stadium with Alabama but deep down inside we knew we could never deny the fact that he won us a national championship and forever changed the trajectory of the LSU football program. The difference is Saban has been on record saying he regrets leaving LSU. You will never hear Lane Kiffin saying he regrets leaving Ole Miss bc yall are 2nd tier and you just have to accept it.

LSU fans are at least willing to accept and admit it with Saban. Ole Miss - y’all are still going through your early stages of grief..and so anger and denial about Kiffin are normal emotions at this point. Recognize it, take some deep breaths, and calm down.