re: Breaking News: NCAA to allow players to be paid for names, images, likeness

My guess in the NCAA will regulate it through the schools. There will be a cap amount per player, and any money made from image or likeness must be linked to the school. In other words, for a player to be paid, someone (say Coca-Cola) must go to the AD and say they want an athlete or athletes to be in a commercial. The athletes will then earn money from that, and it will be paid to them through the school. A player won't be allowed to independently profit from their image...it must be their image in relationship to the school they attend.

Although it sounds glamorous, I don't think Nike or whoever will be able to shell out 100k to a single player.

This just seems like adding yet more ways for teams to cheat or gain an advantage.

edited to add: I don't think this will end well, and I wouldn't be surprised if the NCAA comes back saying they couldn't find a feasible way to make this change happen.