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re: SI: cold beer may be coming soon to an SEC stadium near you...
Posted on 5/24/19 at 5:17 pm to holdmydak
Posted on 5/24/19 at 5:17 pm to holdmydak
The only question I have about a change in the policy is a money question:
Most every school has premium seating that was sold based upon two perks: (1) a tax deduction for a "donation" that was required in order to purchase a seat; and, (2) the availability of alcohol, which wasn't available in the cheap seats. Perk #1 disappeared with the 2018 tax reform. If perk #2 is diluted, then will that adversely impact premium seat sales? If it does, it won't take much to offset the profits from beer sales. Might still be worth it if it lessens pre-game binge drinking.
Most every school has premium seating that was sold based upon two perks: (1) a tax deduction for a "donation" that was required in order to purchase a seat; and, (2) the availability of alcohol, which wasn't available in the cheap seats. Perk #1 disappeared with the 2018 tax reform. If perk #2 is diluted, then will that adversely impact premium seat sales? If it does, it won't take much to offset the profits from beer sales. Might still be worth it if it lessens pre-game binge drinking.
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