re: Do you refuse to buy brand name gear of brands that support rivals?

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Some people are just flat braindead I guess? It really blows my mind.

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Honestly, I don't think it is really people thinking their money is going to another school but some weird thing where they feel like a traitor for wearing that company.

As I said earlier, I have never once thought of doing that. It is hard for me to think there are people that do but I'm sure there are plenty out there.