re: Has anyone been more dominant, more respected, more known in sports than Jordan?

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Completely in the running. Niche-y sport, but completely dominant.

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The fact that Gretzky is known by nearly every person alive during the 80s/90s early 00's despite playing an extremely "niche" sport is a testament to how big an icon he was.

Only thing Jordan has on Gretsky was that Jordan has the biggest athletic shoe brand in the country carrying his name