re: Big 12 commish: We make more than the SEC!

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That number doesn't include third tier for Big 12, but I presume it does for the SEC. 

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You presume too much.
schools in the SEC still have Tier 3 deals in addition to SEC deal.

Alabama has one of the richest. They get the $31 million from the SEC plus $16 million in their Tier 3 deal.

Other SEC schools have similar deals. Just not as big as Alabama's.

LINK

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The University of Alabama is set to sign one of the nation’s most lucrative multimedia rights deals with Learfield Sports worth at least $150 million to $160 million over 10 years.
The extension of a long-term relationship between the Crimson Tide and Learfield will now run through June 30, 2024.

The new financial terms of $15 million to $16 million a year double Alabama’s guarantee previously and put the Tide among the top three schools in multimedia rights revenue behind Texas and Notre Dame.

Alabama decided to keep its contract with Learfield virtually the same, except for the increase in the annual guarantee. The only significant difference is that Learfield will not have rights to Alabama’s third-tier football and basketball games, which now are controlled by the SEC Network.

One of the reasons the deal is so valuable compared to other schools is because Learfield controls several rights that are not typically included in multimedia agreements. Those rights include concessions, pouring rights, isotonic beverage, seat rentals and merchandise, which combined can account for 25 percent to 30 percent of the revenue from the property.

Learfield’s other rights include traditional multimedia inventory like radio, corporate sponsorship, hospitality, print, signage and other advertising.

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