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re: Todd Gurley Jerseys for sale in the UGA bookstore
Posted on 10/15/14 at 11:57 am to Broncothor
Posted on 10/15/14 at 11:57 am to Broncothor
Certain jersey numbers are more popular depending on who is wearing them at the time, but not everyone buys jerseys because of current players.
Over the past few years, #8 and #11 were two of the most popular, for obvious reasons, but some people want to have a jersey with their favorite number on it (rather than the number of their favorite player), or if they want the number of their favorite player, that player might not be a current player.
So, without trying to figure out intent of every consumer who buys a jersey, it is hard to justify tying all revenue for a particular number to a current player for royalties, especially if it is a number that has been worn by popular players in the past.
The only way that I know of to do that is to add the player names to the jerseys. That way everyone knows exactly who the jersey is supposed to represent, and those players could then get royalties for jersey sales.
Over the past few years, #8 and #11 were two of the most popular, for obvious reasons, but some people want to have a jersey with their favorite number on it (rather than the number of their favorite player), or if they want the number of their favorite player, that player might not be a current player.
So, without trying to figure out intent of every consumer who buys a jersey, it is hard to justify tying all revenue for a particular number to a current player for royalties, especially if it is a number that has been worn by popular players in the past.
The only way that I know of to do that is to add the player names to the jerseys. That way everyone knows exactly who the jersey is supposed to represent, and those players could then get royalties for jersey sales.
1
Posted on 10/15/14 at 12:07 pm to FooManChoo
Why can't they decide on a royalty amount and put it in an escrow account? Let's make up a number and say it's 1% Put names on the jersey, like previously mentioned. Every "#3 Gurley II" that sells, $8.50 goes into the escrow account, payable to the student upon graduation or exhaustion of eligibility. If they leave early for the draft, then they forfeit those royalties and it goes into Hartman. The players that make the league are already forestalling financial compensation until they go pro. This would give them an incentive to complete their education and play for 4 full years.
Do the same with autographed memorabilia and digital rights/depictions.
Do the same with autographed memorabilia and digital rights/depictions.
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