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re: Pac-12 zooms past Big Ten, SEC in college sports revenue
Posted on 5/26/14 at 12:45 am to bgator85
Posted on 5/26/14 at 12:45 am to bgator85
quote:
I don't really see why the SEC would be any different than any other conference.
Future - yes.
Traditional fanbase - no.
SEC - besides Kentucky hasn't really been a hotbed in basketball.
SEC has a relatively short history of success and attention in baseball - circa 1990's - present.
SEC and women's sports NCAA titles?
SEC and non-football titles?
Florida is the best all-around SEC program by far - I can see them carrying the conference as you say.
LSU and Arkie are good as well.
Florida is the closest the SEC has to UCLA, Stanford and USC. But so what?
Doesn't matter how successful you are in these sports.
Pac-12 has captured 450 titles, outdistancing the next conference by nearly 200...and has led or tied the nation in NCAA Championships in 47 of the last 53 years.
For the eighth-consecutive year, the Pac-12 had the most NCAA titles or tied for the most of any conference in the country, winning at least six every year since 2000-01.
It's the king by far of all these "other sports" besides football.
But NOBODY CARES anymore. It's a football world...especially in the SEC.
So yeah...and the Pac is a conference grown up and bred on these "other sports" with a fanbase who actually kinda likes these other sports...and still...the Pac Network will struggle.
I don't believe for a second SEC fan is going to watch volleyball...if the Pac fan isn't watching it either.
All I've ever heard on this board is everyone deriding every sport but football and baseball and sometimes basketball. But really it's football and nothing else.
I know homers come onboard if say the golf team does well - and suddenly they're golf fans...but that's not a real fanbase...considering the derision of "pussy sports" common on this board about Olympic titles.
I think the SEC network knows their fanbase and won't be showing all these other sports - it will be repeats of football - and old glory days of baksetball with some LSU baseball from the 90's sprinkled in.
This post was edited on 5/26/14 at 12:50 am
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Posted on 5/26/14 at 1:54 am to Zamoro10
quote:
I think the SEC network knows their fanbase and won't be showing all these other sports - it will be repeats of football - and old glory days of baksetball with some LSU baseball from the 90's sprinkled in.
We already know this is not the case. They have started to release what the schedule is going to look like, 40 volleyball and 25 soccer games announced thus far. There is going to be a ton of programming dedicated to the Olympic sports.
Posted on 5/26/14 at 3:09 am to Zamoro10
Like already mentioned, the SEC network has very little in common with PAC Network, It has more in common with the Big Ten Network. The biggest reasons that the Pac Network is struggling and the SEC network will have a much better shot at being successful is because.
1)the SEC has much less of a content problem because you're looking at 1 network versus 7 along with the fact that the SEC network has more football inventory
2)the sec doesn't have the Pac 12 lack of exposure in most of the country's population centers problem because of geography mainly timezones
and here's the big one
3)the sec won't have the same distribution problems because the SEC has the big bad Disney/ESPN empire forcing the SEC network on all carriers
I think that the minor sports will be just as popular on the SEC network which as you have mentioned isn't very popular on the Pac Network, but that really doesn't matter because the SEC network has enough content and it will be carried nation wide at times people will watch.
The ownership model is great to maximize profit and I actually think that out of all the conferences the SEC had the best chance to make that model successful because SEC, SEC, SEC fans are FANatical. I don't think that fans of SEC schools would accept not having the SEC network like Pac fans. Hell, the Gulfport, Mississippi city council has already actually passed a resolution to try to ensure that the channel is available in the area. In the end ESPN had most of the SEC's media rights already, and they are definitely the best distribution partner. Who knows how things will look in a few years.
1)the SEC has much less of a content problem because you're looking at 1 network versus 7 along with the fact that the SEC network has more football inventory
2)the sec doesn't have the Pac 12 lack of exposure in most of the country's population centers problem because of geography mainly timezones
and here's the big one
3)the sec won't have the same distribution problems because the SEC has the big bad Disney/ESPN empire forcing the SEC network on all carriers
I think that the minor sports will be just as popular on the SEC network which as you have mentioned isn't very popular on the Pac Network, but that really doesn't matter because the SEC network has enough content and it will be carried nation wide at times people will watch.
The ownership model is great to maximize profit and I actually think that out of all the conferences the SEC had the best chance to make that model successful because SEC, SEC, SEC fans are FANatical. I don't think that fans of SEC schools would accept not having the SEC network like Pac fans. Hell, the Gulfport, Mississippi city council has already actually passed a resolution to try to ensure that the channel is available in the area. In the end ESPN had most of the SEC's media rights already, and they are definitely the best distribution partner. Who knows how things will look in a few years.
This post was edited on 5/26/14 at 3:29 am
Posted on 5/26/14 at 8:31 am to Zamoro10
quote:
SEC - besides Kentucky hasn't really been a hotbed in basketball.
SEC is actually solid in basketball beyond UK but it fluctuates more among the other schools. Tennessee and Arkansas are usually in the top in the country in attendance. LSU, Missouri, and Alabama can all do well when their teams are doing well.
quote:
SEC and women's sports NCAA titles?
Lady Vols are one of the top brands in the country. Kentucky, Texas A&M, and others are top 20 in the nation in attendance. Some of the best basketball in the country is played in the SEC and about half of the conference has been to a Final Four.
SEC teams draw some of the best attendance in gymnastics in the country and even national pundits have observed that softball has shifted from PAC dominance to having to share with the SEC. SEC baseball draws tops in the country. Add all these things in and you will have many who already tune in added to future viewers who will grow.
quote:
I don't believe for a second SEC fan is going to watch volleyball...if the Pac fan isn't watching it either.
Your view is myopic. The SEC is young and old, rich and poor, black and white, male and female. Just because you may watch football does not mean you are the entire market. Lots of folks watch the Oscars every year who never watched a football game in their life. I know women who watch the Rose Bowl Parade every year but have never seen a Rose Bowl. Broadcasting sports outside football means opening up markets for adding those viewers to the total viewers in the SEC. I may not watch talk shows but they certainly have a market for them so somebody must watch.
If money is not to be made on Olympic sports you would not see them on TV at the national level. NBC did not spend 4.38 BILLION for rights to the Olympics because they figured nobody would tune in to watch. Networks smell money and if the SEC Network broadcasts sports besides football it is because they think there is money to be made doing so.
quote:
Doesn't matter how successful you are in these sports.
Winning attracts viewers and fans.
quote:
I think the SEC network knows their fanbase and won't be showing all these other sports - it will be repeats of football - and old glory days of baksetball with some LSU baseball from the 90's sprinkled in.
You really do not get the value of "new" content. ESPN Classic shows old stuff and it has nowhere near the viewers that ESPN and ESPN 2 do. What makes sports programming the most valuable is "new" and "live" content. Sure some hard core folks will watch old games over and over but they are the minority not the majority. We live in the age of the short attention span and soon as something has been played the first time most want to move on to the next live thing.
I grew up in an age when boxing was one of the top draws in sports and horse racing captured the american public. Around the globe it is soccer that dominates the masses not football. Nothing is carved in stone and who really knows what sport may dominate the markets 50 years from now.
I tend to view the SEC Network as being like any diversified business in that it appeals to multiple markets and consumers to maximize profits and minimize exposure to downturns in a single product.
Posted on 5/26/14 at 10:44 am to Zamoro10
quote:
Zamoro10: But NOBODY CARES anymore. It's a football world..
I sorta agree with those cinnaments..
The few thousand that tune in for water polo at UCLA or volleyball at MU, are not going to make or break a network. The coming media renaissance ie people trading in their cable box for a roku box and insisting on content they want is a dagger to the heart of traditional live air broadcast ad revenues. One of the few source streams for live viewership that will remain is live broadcast sports and their are few sports that draw close to as well as SEC football, the big ad dollars will fall on a select few in this golden age.
Now Cheese Grits may be right about ESPN trying to keep two sets of books and cheat the SEC out of some ad revenue, but I really doubt Slive's cadre of business lawyers would have forgotten to cover that base. We'll need some time to see of course what kind of dollar figures Disney's boys will post, but one thing is a fact, and I will guarantee it in writing, and that is no traditional cable co will operate in the SEC footprint without carrying the SECN. Any who dare try will come to a quick and unpleasant business end.
The ability to watch some softball and golf is going to be a nicety but in dollar values it won't mean spit compared to football and some basketball games. The money is where the money is and how many grass skirt and hemp sandal wearing left coasters will tune in for college sports is still a big question mark for the PAC. The SEC doesn't have that problem in it's house, we're not frisbee toting zombies or pro sport fan only yankee's, we know how to live right.
This post was edited on 5/26/14 at 10:53 am
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