CNBC’s Official College Sports Valuations 2025: Top 75 athletic programs

CNBC

RANK School Conference 2025 valuation YOY value change % 2024 revenue YOY revenue change % 2024 Rank
1. University of Texas at Austin SEC $1.48B 16% $332M 23% 2
2. Ohio State University Big Ten $1.35B 2% $255M -9% 1
3. Texas A&M University SEC $1.32B 5% $266M -5% 3
4. University of Georgia SEC $1.16B 22% $242M 15% 7
5. University of Michigan Big Ten $1.16B 9% $239M 4% 4
6. University of Notre Dame ACC $1.13B 17% $235M 5% 6
7. University of Tennessee SEC $1.12B 19% $234M 16% 9
8. University of Southern California Big Ten $1.10B 19% $242M 14% 12
9. University of Alabama SEC $1.09B 11% $235M 18% 5
10. University of Nebraska Big Ten $1.06B 12% $221M 8% 8
11. Penn State University Big Ten $1.06B 15% $220M 9% 11
12. Louisiana State University SEC $1.05B 15% $220M 10% 13
13. University of Oklahoma SEC $1.01B 9% $209M 5% 10
14. University of Florida SEC $975M 13% $200M 6% 14
15. University of Kentucky SEC $910M 17% $202M 16% 19
16. University of Oregon Big Ten $880M 13% $169M 12% 17
17. University of Wisconsin Big Ten $875M 4% $191M -4% 15
18. Clemson University ACC $860M 8% $193M -2% 16
19. University of Iowa Big Ten $835M 12% $173M 4% 21
20. University of Illinois Big Ten $815M 23% $174M 18% 25
21. University of South Carolina SEC $812M 25% $183M 14% 30
22. Auburn University SEC $810M 5% $194M -1% 20
23. Stanford University ACC $805M 17% $200M 11% 23
24. University of Arkansas SEC $800M 3% $171M 2% 18
25. University of Washington Big Ten $795M 21% $191M 26% 27
26. Michigan State University Big Ten $780M 5% $164M -4% 22
27. Indiana University Big Ten $775M 19% $174M 20% 28
28. Florida State University ACC $765M 14% $185M 9% 24
29. University of Miami ACC $760M 19% $182M 14% 31
30. University of Mississippi SEC $755M 16% $149M 5% 29
31. University of Missouri SEC $700M 19% $168M 18% 35
32. University of Minnesota Big Ten $695M 9% $151M 1% 32
33. Duke University ACC $690M 5% $167M 9% 26
34. Purdue University Big Ten $670M 18% $135M 9% 36
35. Vanderbilt University SEC $655M 19% $141M 13% 38
36. University of North Carolina-Chapel Hill ACC $650M 21% $164M 18% 40
37. University of Louisville ACC $645M 8% $151M 6% 34
38. Mississippi State University SEC $625M 20% $127M 9% 43
39. University of Kansas Big 12 $620M 12% $135M 5% 37
40. University of Virginia ACC $610M 20% $154M 9% 45
41. Oklahoma State University Big 12 $600M 20% $135M 11% 46
42. Baylor University Big 12 $585M 14% $148M 8% 44
43. North Carolina State University ACC $584M 21% $133M 10% 51
44. Northwestern University Big Ten $580M 19% $124M 5% 50
45. Georgia Institute of Technology ACC $577M 16% $142M 6% 47
46. Iowa State University Big 12 $575M 17% $122M 5% 48
47. University of Colorado Big 12 $574M 22% $147M 16% 55
48. University of Pittsburgh ACC $572M 9% $139M 1% 42
49. Texas Tech University Big 12 $570M -8% $127M -14% 33
50. Texas Christian University Big 12 $568M 5% $142M -5% 39