re: aTm SECN commercial

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I understand its hard to control the media, but to almost do nothing to put out the fire was just a terrible job.

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Ummm, what exactly was he supposed to do?

You said it yourself--the media really can't be controlled. Short of chaining Johnny to his own domicile and taking over his twitter/instagram, you couldn't ask him to do much more with that, IMO.

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how much of it was due to his work?

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Probably more than most of us will ever know or appreciate, tbh.

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his work was fool-proofed by the SEC, Manziel, and Sumlin.

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He's been blessed--I think anyone in marketing would prefer to be in his situation versus, say, trying to market the Idaho Vandals.

Folks would be quick to blame him if he did a horrible job, but since he's capitalized on a great set of circumstances, he's somehow mediocre? Sorry, I don't buy that.

Not intimating that he's solely responsible for TAMU's success, of course. Advancing a brand--especially a university brand--is a collective affair.

The best marketing helmsmen are the ones who keep the momentum churning as long as possible.

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I don't fully believe in the "any publicity is good publicity" thing, but I don't see the publicity Manziel was getting last summer (aside from the autograph thing, and I think we handled that well) as bad for our image. Having our star QB out partying and everyone talking about it kept us in the spotlight and on Sportscenter while Manziel wasn't really doing anything that bad.

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Honestly, if anything it probably helped jolt the national perception of TAMU as a stodgy, by-the-book, buttoned-down school and student body. Folks talk about us being a spring break/party environment now--that was never the case in the past.

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It did get tiresome to listen to though.

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Well, the national media does love to ride every remotely interesting story into the ground, bust out a jackhammer, bury it, exhume it, and beat it some more just to be sure every last drop has been wrung from the husk of said poor story

Video is on the rant.

This wil not go well.

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too late to catch the normal crowd

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This. The daywalkers will bring the expected poo-flinging

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Terrible video for this purpose, I think. There's so much more they could have done.

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Agree. And again, that's coming from someone who loves the Corps. We're still trying to communicate all A&M is about to our new conference mates, some of whom we've never played in football before to this point. Rev is a terrific mascot, but there's so much more they could have and should have focused on to give a truer sense of A&M.

Yeah, on second thought, ours looks to be par for the course

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South Carolina - Sandstorm, no surprise. Personally I don't get the attraction for that song.

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Me either, but the cool thing is, there's no denying that it's theirs now. Just like Enter Sandman for Va.Tech.

Honestly, I'm hoping for similar instant association for us with our Power intro. Imma be pissed if they change it. It's perfect for us, IMO.

Dammit, finest