Corporate Sponsorship - Welcome to AllState Women's SEC sports

Allstate, SEC expand partnership through women's sports

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BIRMINGHAM, Alabama and NORTHBROOK, Ill. (June 25, 2026) – Allstate and the Southeastern Conference (SEC) today announced an extension of its multi-year official sponsorship with an emphasis on elevating women’s sports across the conference.

The agreement, through Disney Advertising, is headlined by the launch of the Allstate SEC Women’s Champions Cup, a flagship competition celebrating excellence across 10 women’s sports at all 16 SEC universities. The expanded sponsorship builds on Allstate’s longstanding relationship with the SEC, including continued support of all SEC sports, a title sponsorship of next year’s SEC Nation bus and a presenting sponsorship of the SEC awards, which recognizes over 1,000 student-athletes across 22 sports annually.

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In addition to the Champions Cup:

-Allstate is the first entitlement sponsor of the Allstate SEC Women’s Volleyball Tournament.
-Allstate is the broadcast presenting sponsor of the SEC Women’s Soccer Tournament on SEC Network, amplifying visibility for one of the conference’s fastest-growing sports.
-Allstate also maintains its position as an official sponsor for all conference championship events.
-With positions in many of the above events, Allstate continues its robust presence on all SEC Network linear, social and digital platforms as well.