re: What happens to Longhorn Network?

quote:

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Nobody but I will remember this, but I’m telling y’all that you are all underestimating UT’s draw and size. UT is about to become a serious foe to reckon with.

At least in football. As universities, there’s already no competition.

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I am honestly surprised that people keep saying this. I can only speculate it is out of pure ignorance.

People said this about Notre Dame in the 90s as well. I know Longhorns tell anyone they meet a similar line and a few overly ambitious ESPN execs tried to set up a real world experiment. The UT athletic department tried to monetize this myth as well, setting up Texas COOP stores all through Texas assuming T-Shirt fans by the millions would flock in and binge buy all things Longhorn.

Turns out it is just another State U in the very, very crowded field of college football. The stores failed, the network failed, the T-Shirt fans don't really exist outside the state of Texas. No one really cares.