re: If players start getting paid for their image and likeness what programs stand to gain

When that kid comes in and either a. Doesn’t live up to the hype or b. Does something stupid off the field.

Thing about under the table shite is it was free from public scrutiny. Having an actual business endorse a high school kid and in turn letting that kid endorse your business can cut both ways: it could help your sales but it could also make you out to be an a-hole. Question is who has boosters willing to take a $500k bath and incur the public scrutiny?

On another note, would business owners want to pay a kid in Alabama who goes to Auburn or Tennessee or LSU and risk pissing off their Alabama fan customers?