re: Is Nick Saban's lack of Tech Savvy hurting our recruiting during the pandemic?

quote:

---

all of this. Saban isn't just flippantly overlooking the power of social media and virtual communication. To think so is asinine.

---

But to pretend like it isn’t a potential issue is asinine as well. This thread reminded me of an article I read a while back on Clemson’s creative director Jonathan Gantt. I had to dig it up and pull some quotes from it...

quote:

---

HE HAD TO LEARN THE FIRST LESSON OF COLLEGE FOOTBALL: RECRUITING DRIVES THE BUS. "I think my original plan — if you could even call it that — it changed pretty drastically after the first six months on the job, after learning how important recruiting was," Gantt said. "After shifting, the strategy that we still have today is to utilize social media to reach recruits and to create content that answers the question: What’s it like to be a Clemson Tiger?"

---

quote:

---

"We go into so many high schools for the first time and the head coach will tell us, ‘Man, y’all put out the best videos, the best social media,’" said Jeff Scott, Clemson’s co-offensive coordinator. "When that’s your first meeting with a coach and he already knows that much about you, your staff and your program, that shows where it’s paying off. It absolutely makes a difference."

---

quote:

---

"I think that a lot of focus I had early on was talking to student-athletes [already at Clemson]," Gantt said. "Obviously, they’re a lot closer in age and perspective to the recruits that we’re going after, so being able to not just talk to them but actually look at their accounts and see the type of language and tone and ways that they communicated.

---

We have a pretty decent social media presence, but it mostly revolves around putting kids in the NFL and the “Built by Bama” mantra. That’s cool and all, but it wouldn’t hurt to expand our palate.