Average rating for a National Title Game, per school since 1998:

1. Texas (2)- 33.203 million
2. Oregon (2)- 30.730 million
3. Ohio State (4)- 28.779 million
4. USC (2)- 28.525 million
5. Georgia (1)- 28.443 million
6. Florida (2)- 27.781 million
7. Virginia Tech (1)- 26.962 million
8. Auburn (2)- 26.761 million
9. Alabama (6)- 26.649 million
10. Florida State (4)- 26.630 million
11. Tennessee (1)- 26.112 million
12. Clemson (4)- 25.332 million
13. Miami (2)- 26.332 million
14. Oklahoma (4)- 24.841 million
15. LSU (4)- 24.203 million
16. Nebraska (1)- 21.559 million

Again.... no coincidence that the four teams who seem to bring in the most viewers are all outside the Deep South. SEC Country is all going to tune in no matter who is playing. But Texas and the rest of the country tunes in with far higher concentration only when a major team from outside the SEC is involved.

Georgia and Florida have the most potential in the SEC due the large television markets in those states. Atlanta is the #1 college football viewing market by a longshot in terms of total viewers.... so Georgia playing in the game in 2017 helped bring in some viewers that might not have tuned in otherwise. With Orlando, Miami, Tampa, and Jacksonville all inside the state of Florida, the Gators also have huge viewership potential.

The Birmingham market is by far the #1 CFB market in terms of concentration.... routinely trippling the next closest market in terms of ratings. However, the Birmingham market tunes in for EVERY big game whether one of their teams is involved or not, so Bama doesn't bring in the viewership numbers one would think.