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re: Breaking News: NCAA to allow players to be paid for names, images, likeness
Posted on 10/29/19 at 3:06 pm to AUNashville
Posted on 10/29/19 at 3:06 pm to AUNashville
quote:Good post.
My guess in the NCAA will regulate it through the schools. There will be a cap amount per player, and any money made from image or likeness must be linked to the school. In other words, for a player to be paid, someone (say Coca-Cola) must go to the AD and say they want an athlete or athletes to be in a commercial. The athletes will then earn money from that, and it will be paid to them through the school. A player won't be allowed to independently profit from their image...it must be their image in relationship to the school they attend.
Although it sounds glamorous, I don't think Nike or whoever will be able to shell out 100k to a single player.
This just seems like adding yet more ways for teams to cheat or gain an advantage.
edited to add: I don't think this will end well, and I wouldn't be surprised if the NCAA comes back saying they couldn't find a feasible way to make this change happen.
I personally can't see this providing any sense of parity for the sports it will no doubt affect in the future. The schools would have to add another Admin Dept just to handle the contracts and to keep track of the income generated by each student-athlete. Sounds like an administration and accounting nightmare.
2
Posted on 10/29/19 at 3:08 pm to RT1941
i'm gonna take a job at the IRS and audit your players every year.
Posted on 10/29/19 at 3:14 pm to RT1941
quote:
Good post. I personally can't see this providing any sense of parity for the sports it will no doubt affect in the future. The schools would have to add another Admin Dept just to handle the contracts and to keep track of the income generated by each student-athlete. Sounds like an administration and accounting nightmare.
I agree, it's going to affect the future and balance structure of college athletics in one way or another...perhaps in a way we cannot predict.
It really becomes complex when you begin to think about all the considerations.
One thing I thought of was how to set prices? Do players need to have their own agents or lawyers to work with companies and/or the school? Perhaps that can be done through the AD, but that again leads to more people schools need to hire in order to keep up with it all.
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