re: Props to UGA for the Kind Gesture to Honor Blake Anderson’s Wife Passing

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It doesn't actually DO anything

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Eh, that is a very linear way of thinking about it. Your other suggestions would be a good idea as well but there will be a ton of positive visual feedback even from very casual fans. You are going to get people very curious when they see a "pink out" from the highlights of the game or tuning into the on going game. The potential for support is much higher than simply asking for donations imo.

Another thing to consider is the people fighting the cancer at the moment. Does money help them? Of course but for many that doesn't really mean much at that moment. Unifying support like this can be just as powerful or if not more to an individual.