re: Auburn fans think they are getting Bob Stoops!

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Cook's experience in services have developed Apple Music into a winning proposition; in a recent earnings call, Apple Music (as a subsidiary of Apple's Services divisions) was close to being deemed the size of a Fortune 100 company; a revelation which might actually occur by next year.

This is a far cry from the company Cook inherited, which had introduced iCloud to shaky ground as consumers often reported of service outages.

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Cook's experiences in services have further paid off - if you'll pardon the pun - in the realm of mobile payments. Apple introduced the capability to make NFC-based payments in 2014, and two years later, the company is beginning to expand its services around the world.

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On the note of competition, there's always the iPhone to consider. Under Cook, Apple has arguably cared less about technological innovation and more about proliferation. Whereas under Jobs the public could expect one iPhone per year, Cook has ramped up that figure to three - four if one considers rumours surrounding the quantity of iPhone 7 models.

Cook's iPhone strategy has hedged less around the premise that one iPhone fits all; rather, the CEO has structured his mobile offerings to the point that now there's an iPhone for everyone. Although the plastic iPhone 5c might have been a disaster, Cook has refined Apple's lineup to the point that now the 'cheap' iPhone SE is one of the company's most successful models.

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That strategy is parallel to Apple's execution of the iPad, which is now one of its largest product ranges. Not only has Cook elevated the iPad to the role of content production rather than simple consumption with the Pro, the CEO has further debuted models in multiple sizes under three key lineups; that of the Air, Mini, and Pro.

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The first (and incumbent) Apple Watch successfully merged fashion and technology at an intersection which Apple has capitalized on; the advent of materials and watch straps. With the Apple Watch, Cook not only oversaw the launch of an entirely new product, but a brand new operating (watchOS) as well. While the overall success of the Apple Watch is yet to be determined, the fact that it has been deemed as the world's most reliable wearable (in the opinion of consumers) speaks volumes.

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