re: Don’t sugarcoat it

quote:

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I can sell you on a gourmet burger with a side of thinly cut lightly salted potatoes served under Golden Arches but when you see the product you’re still gonna know it’s mcdonalds

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We’re not selling a burger. We’re selling an education, a relationship with a coaching staff and SEC football. If the Missouri coaches can’t sell that, they can return their paychecks.