re: Simple math to explain expansion appetite

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The SECN wasn't even 15% of the tv revenue to SEC schools last year and tv revenue is probably not even 50% of football ticket sales which is not even 5% of university revenue.

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The LHN is less than 10% of Texas AD's yearly revenue and yet they ruined a conference to keep that prize. The bird in your hand and all.

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Because Texas had certain requests. As a straight up add, no conference is turning them down.

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Thank God they will always have "certain requests" then.

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I think this year the thought is we'll exceed $8m or so per school

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I am hoping more for $10 million ish from a full year. The problem is it might be the peak of such revenue if cord cutting continues (which it will).