re: Could Oklahoma screw the BIG XII?

Absolutely we profit, but only if it drives subscribers. The per subscriber payout, both in and outside the footprint, is divided up equally among the membership. The per subscriber payout in the footprint is substantially higher than that outside the footprint. Because cable and satellight subscribership would probably remain flat in Oklahoma if we added them, our only increase in revenue would be those folks paying "in the footprint rates" versus what they are paying now. There simply isn't enough population to incrementally increase revenue enough to offset an additional payout.

This is why expansion has to drive additional in footprint subscribers, not viewers.