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Posted on 4/5/16 at 2:53 pm to GregAl
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CBS just HAS to up its bid for this event. I hate the cable trio having the tourney.
CBS is being pretty conservative about its sports spending. What it pays for the SEC games are so below market value its crazy.
I think CBS is smart though, eventually the ESPN bubble on sports rights will pop and overnight the values will fall by half.
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