re: Most Profitable Programs in College Basketball

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While schools are required to file numbers, how schools report the data varies greatly, depending on what they choose to attribute to a certain program. For example, a school might decide to attribute more or less TV revenue, sponsorship money or donations to the basketball team when it's not exactly clear how much came in from the program alone.

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That's at least according to what the schools themselves filed to the government as part of Equity in Athletics reporting that is required by all schools that receive federal student financial aid.

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While Kentucky has one of the best men's basketball teams, it actually ranks 16th in terms of profitability, with earnings of $7.5 million last year. That makes them less profitable than the Northwestern Wildcats -- even though Northwestern has never made the NCAA tournament.

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