re: Mizzou fans were great!

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Are they sold at stadium, passed out and returned...or what?

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I remember it was actually started by one family I think. It was called the Cocky Cloth, and I remember someone posting on Cockytalk about it. Saying that 30,000 will be available the first time.

It slowly caught on. This was back in...2008? It started out as just the students. Then they started handing them out at games for free. They still put them in the students seats for them. Everyone else has to buy one or bring their own. Not sure if they still give them out for free. I'm sure they do occasionally.



ETA: Apparently the creators sued the University. No idea what came of it.

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The creators of the “Cocky Cloth” — those white towels USC students waved at the Gamecocks’ final three home football games last season — have sued the university for breach of contract, claiming officials reneged on the agreed-upon split on sales of the rally towels. Chris and John Wilder, brothers from Barnwell and lifelong USC fans, are seeking damages for lost income their attorney says would have topped $100,000 over the three years of the agreement.

The suit, filed in March in Richland County, names the university, ISP Sports, which is the Gamecocks’ media rights holder, Gamecock Sports Properties, the local division of ISP, and Barnes & Noble as the defendants.

The suit alleges the Wilders reached an agreement with Eric Stahl of Gamecock Sports Properties to give towels to students at no charge at the final three home games (LSU, Tennessee and Arkansas) and sell them for $5 throughout Williams-Brice Stadium. The brothers would receive 85 percent of the proceeds and USC would get the remainder, according to the suit.

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