Tech won the ACC back in 2009 and hasn't been the complete level of dogshit they have been of late. But if they were doing well, it'd only be another name on the endless list of rival programs that we always feel a need to one-up. There is no lack of drive in the fanbase or program to be the best; there is only a disagreement as to how we should get there. From the outside, fans believe that we need to emulate Alabama and constantly build bigger and better facilities in order to wage more successful battles in recruiting. From the inside, the powers that be are trying to stay the course and run the program responsibly using the philosophy they have had since 2001 when Richt came on. Since Pruitt arrived, there have already been a lot of modernizations of the old model with regards to hiring a ton of support staff and how practices are run. Rumors are that the Strength staff is next to be overhauled, and even then players have been very vocal about how much the summer routines have changed/improved since the new defensive staff was brought in.

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As it stands right now, you own them and therefore own the state

That's not true at all, unfortunately. Georgia is not a state that can be won by any one team, including the home base. UGA can win MOST of the state by performing well on the field, but it will never lock down the state like Bama/Auburn can Alabama and LSU can Louisiana. This is a state in which 75% of the population is concentrated in the metro Atlanta area and the vast majority of that population was not born or raised here. What state loyalty exists does so mostly in middle and south GA and in parts of North GA (and in that case, the topography lends itself more to UTk feeling like home as compared to UGA).