re: Mincy(AU CB) has begun to pay his debt to society

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When something becomes acceptable in society, a campaign has relatively little positive effect, IMO. Drinking has become so acceptable in our society that people feel they can handle it, and it is acceptable, anyway...so they drink and drive.

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I actually see it as the opposite. I feel like campaigns have a significant impact, but I can also say that someone affected by such a tragedy will be more sensitive to information similar to the tragedy they endured. So while numbers may be reducing someone who has been affected by something like a DUI tragedy would be more acutely aware of those types of accidents and take note of them.

It isn't unusual. A simpler example is if you buy a Chevy Truck you'll start to see tons of Chevy Trucks in your area that you didn't previously notice.