re: Pac-12 zooms past Big Ten, SEC in college sports revenue

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SEC - besides Kentucky hasn't really been a hotbed in basketball.

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SEC is actually solid in basketball beyond UK but it fluctuates more among the other schools. Tennessee and Arkansas are usually in the top in the country in attendance. LSU, Missouri, and Alabama can all do well when their teams are doing well.

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SEC and women's sports NCAA titles?

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Lady Vols are one of the top brands in the country. Kentucky, Texas A&M, and others are top 20 in the nation in attendance. Some of the best basketball in the country is played in the SEC and about half of the conference has been to a Final Four.

SEC teams draw some of the best attendance in gymnastics in the country and even national pundits have observed that softball has shifted from PAC dominance to having to share with the SEC. SEC baseball draws tops in the country. Add all these things in and you will have many who already tune in added to future viewers who will grow.

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I don't believe for a second SEC fan is going to watch volleyball...if the Pac fan isn't watching it either.

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Your view is myopic. The SEC is young and old, rich and poor, black and white, male and female. Just because you may watch football does not mean you are the entire market. Lots of folks watch the Oscars every year who never watched a football game in their life. I know women who watch the Rose Bowl Parade every year but have never seen a Rose Bowl. Broadcasting sports outside football means opening up markets for adding those viewers to the total viewers in the SEC. I may not watch talk shows but they certainly have a market for them so somebody must watch.

If money is not to be made on Olympic sports you would not see them on TV at the national level. NBC did not spend 4.38 BILLION for rights to the Olympics because they figured nobody would tune in to watch. Networks smell money and if the SEC Network broadcasts sports besides football it is because they think there is money to be made doing so.

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Doesn't matter how successful you are in these sports.

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Winning attracts viewers and fans.

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I think the SEC network knows their fanbase and won't be showing all these other sports - it will be repeats of football - and old glory days of baksetball with some LSU baseball from the 90's sprinkled in.

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You really do not get the value of "new" content. ESPN Classic shows old stuff and it has nowhere near the viewers that ESPN and ESPN 2 do. What makes sports programming the most valuable is "new" and "live" content. Sure some hard core folks will watch old games over and over but they are the minority not the majority. We live in the age of the short attention span and soon as something has been played the first time most want to move on to the next live thing.

I grew up in an age when boxing was one of the top draws in sports and horse racing captured the american public. Around the globe it is soccer that dominates the masses not football. Nothing is carved in stone and who really knows what sport may dominate the markets 50 years from now.

I tend to view the SEC Network as being like any diversified business in that it appeals to multiple markets and consumers to maximize profits and minimize exposure to downturns in a single product.