re: Pac-12 zooms past Big Ten, SEC in college sports revenue

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In a more simplistic view, football provides the bulk of the money but everything else provides the bulk of the content. There is a place for both in a conference specific network.

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Exactly. That is why the bulk of the money comes from the cable companies to get access to football, not ratings and advertisements.

Working with ESPN was the best deal because now the SEC will get artificial hype and exposure to push games on the network to make cable companies pay. Hence TAMU being ranked so high preseason.

If we didn't get that boost the ACC would. From an exposure standpoint the PAC model is a mistake.