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re: Pac-12 zooms past Big Ten, SEC in college sports revenue
Posted on 5/25/14 at 9:45 pm to Zamoro10
Posted on 5/25/14 at 9:45 pm to Zamoro10
quote:
I don't get it. SEC Network might as well be called SEC Football/Kentucky basketball Network and just show highlights...because that's the only sport the SEC is really competitive at.
When realignment was starting to roll in 2010, 3 of the top 5 Tier III deals in place were teams with primary college basketball teams (North Carolina, Kentucky, and Kansas). Florida was in the top 5 but not sure how much was football and how much was basketball. The issue being that basketball content is valuable in the off season and the only thing holding back even bigger revenue for basketball is the NCAA tournament.
In the early 70's the NCAA controlled the TV rights for both football and basketball. Along came Oklahoma / Georgia vs the NCAA and football was taken from the NCAA and split between the CFA schools (mostly everybody but the B1G and PAC) and the non CFA schools (B1G + PAC + ??) and those TV media values went from the NCAA to the schools.
If the Big 5 (and maybe someday just 4) left the NCAA tournament and formed its own, that billion or so each year would then go to the schools and not the NCAA. The monetary gap between football and basketball would narrow considerably overnight. People still watch March Madness so those dollars would just switch and not the demand. Folks forget in the past the NIT was the big tournament and the NCAA was the upstart.
In a more simplistic view, football provides the bulk of the money but everything else provides the bulk of the content. There is a place for both in a conference specific network.
2
Posted on 5/25/14 at 9:56 pm to Cheese Grits
I understand you argument and you provide good facts.
I just don't believe or know that SEC fan will tune in considering what I've read on this board that last 6 years of denigrating every other sport that wasn't football.
I'm not sure a fanbase is there.
Maybe it is...maybe once the SEC gets good in these other sports people will take pride. I don't know. Will the Unis...invest in these year round sports to support the Network?
Football can only do so much. And unlike the Pac - there isn't a long long history of winning or support for Olympic sports in the SEC.
I just don't believe or know that SEC fan will tune in considering what I've read on this board that last 6 years of denigrating every other sport that wasn't football.
I'm not sure a fanbase is there.
Maybe it is...maybe once the SEC gets good in these other sports people will take pride. I don't know. Will the Unis...invest in these year round sports to support the Network?
Football can only do so much. And unlike the Pac - there isn't a long long history of winning or support for Olympic sports in the SEC.
This post was edited on 5/25/14 at 9:58 pm
Posted on 5/26/14 at 7:39 am to Cheese Grits
quote:
In a more simplistic view, football provides the bulk of the money but everything else provides the bulk of the content. There is a place for both in a conference specific network.
Exactly. That is why the bulk of the money comes from the cable companies to get access to football, not ratings and advertisements.
Working with ESPN was the best deal because now the SEC will get artificial hype and exposure to push games on the network to make cable companies pay. Hence TAMU being ranked so high preseason.
If we didn't get that boost the ACC would. From an exposure standpoint the PAC model is a mistake.
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