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re: Pac-12 zooms past Big Ten, SEC in college sports revenue
Posted on 5/25/14 at 8:08 pm to Cheese Grits
Posted on 5/25/14 at 8:08 pm to Cheese Grits
quote:
Not sure why you think it will take 20 years for ad revenue to match carriage? BTN has seen the gap narrow to around 50 / 50 or 60 / 40 and the BTN launched in 2007. It is now 2013 (academic year) so that is well below a decade.
Here is the 2013 data: real data, not made up BS
quote:
In 2013, BTN is projected to bring in $270 million in total net revenue, of which $234 million is from license fees charged to cable and satellite distributors to carry the network, according to SNL Kagan.
quote:
Net advertising revenue has grown to a projected $29 million this year, despite a conference ban on alcohol ads.
I'll let you decide how revenue of $234M and $29M is considered 50/50.
2
Posted on 5/25/14 at 9:08 pm to Tigersessed
I'm curious what the SEC content would be outside of football season?
Because all I've ever heard from SEC fan - is, it's football, football, football...and sometimes baseball and now rarely, basketball...and pansies out west follow softball, volleyball, track and field, water polo, etc.
So how is this going to work?
Pac-12 network follows the seasons and shows highlights of football games. Is the SEC network just going to show highlights of the football season during the off-season?
Because a lot of SEC schools don't even play year round sports and Olympics sports - and if they do - they don't do it well. What is to watch? The Auburn/Bama football game on continuous loop?
I don't understand these so-called networks...even Pac-12 - which has a fanbase for these sports no one really gives a shite about. SEC has no fanbase for these year round sports and they suck at it.
I don't get it. SEC Network might as well be called SEC Football/Kentucky basketball Network and just show highlights...because that's the only sport the SEC is really competitive at.
Golf, volleyball, tennis, track, water polo???
Who outside of the Pac is going to watch this shite?
It's usually Pac vs. Pac in the finals.
Because all I've ever heard from SEC fan - is, it's football, football, football...and sometimes baseball and now rarely, basketball...and pansies out west follow softball, volleyball, track and field, water polo, etc.
So how is this going to work?
Pac-12 network follows the seasons and shows highlights of football games. Is the SEC network just going to show highlights of the football season during the off-season?
Because a lot of SEC schools don't even play year round sports and Olympics sports - and if they do - they don't do it well. What is to watch? The Auburn/Bama football game on continuous loop?
I don't understand these so-called networks...even Pac-12 - which has a fanbase for these sports no one really gives a shite about. SEC has no fanbase for these year round sports and they suck at it.
I don't get it. SEC Network might as well be called SEC Football/Kentucky basketball Network and just show highlights...because that's the only sport the SEC is really competitive at.
Golf, volleyball, tennis, track, water polo???
Who outside of the Pac is going to watch this shite?
It's usually Pac vs. Pac in the finals.
This post was edited on 5/25/14 at 9:11 pm
Posted on 5/25/14 at 9:31 pm to Tigersessed
Thanks for the link
B1G operates on fiscal year ending June 30th if memory serves
Article is from fall 2013 which means numbers are probably from July 1, 2012 to June 30. 2013 fiscal year. So that would be around 15% / 85% from a year or 2 from this point in time. Did that jump significantly in the past year or so is part of the question. The bigger question is which will be the growth engine going forward.
I was speaking to some B1G folks and they seemed to think long term the ad revenue would be the bigger deal. Maybe the 60 carriage / 40 advertising after Maryland and Rutgers integrated and the B1G expanded into the east coast advertising footprint. If the B1G added Johns Hopkins it certainly was not for football. Lacrosse is a big deal in the eastern corridor even if not as popular elsewhere.
Football drives the bus now but the top tier where the real money resides is already cherry picked. Content and growth is the domain of the other sports. In that area the dollars seem less restricted going forward.
B1G operates on fiscal year ending June 30th if memory serves
Article is from fall 2013 which means numbers are probably from July 1, 2012 to June 30. 2013 fiscal year. So that would be around 15% / 85% from a year or 2 from this point in time. Did that jump significantly in the past year or so is part of the question. The bigger question is which will be the growth engine going forward.
I was speaking to some B1G folks and they seemed to think long term the ad revenue would be the bigger deal. Maybe the 60 carriage / 40 advertising after Maryland and Rutgers integrated and the B1G expanded into the east coast advertising footprint. If the B1G added Johns Hopkins it certainly was not for football. Lacrosse is a big deal in the eastern corridor even if not as popular elsewhere.
Football drives the bus now but the top tier where the real money resides is already cherry picked. Content and growth is the domain of the other sports. In that area the dollars seem less restricted going forward.
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