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re: Pac-12 zooms past Big Ten, SEC in college sports revenue
Posted on 5/25/14 at 7:37 pm to Tigersessed
Posted on 5/25/14 at 7:37 pm to Tigersessed
quote:
Even if the SEC currently has no ad dollars share, in the next 20 years it will not surpass subscriber fees.
Not sure why you think it will take 20 years for ad revenue to match carriage?
BTN has seen the gap narrow to around 50 / 50 or 60 / 40 and the BTN launched in 2007. It is now 2013 (academic year) so that is well below a decade.
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Posted on 5/25/14 at 8:08 pm to Cheese Grits
quote:
Not sure why you think it will take 20 years for ad revenue to match carriage? BTN has seen the gap narrow to around 50 / 50 or 60 / 40 and the BTN launched in 2007. It is now 2013 (academic year) so that is well below a decade.
Here is the 2013 data: real data, not made up BS
quote:
In 2013, BTN is projected to bring in $270 million in total net revenue, of which $234 million is from license fees charged to cable and satellite distributors to carry the network, according to SNL Kagan.
quote:
Net advertising revenue has grown to a projected $29 million this year, despite a conference ban on alcohol ads.
I'll let you decide how revenue of $234M and $29M is considered 50/50.
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