re: This whole Michael Sam gay-out could be a well crafted marketing ploy.

quote:

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I'm a marketing guy--I think it was an excellent (if risky) move

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I'm a marketing/pr girl, I thought it was risky. If his ultimate goal is to play football, this was a risky move. The only thing that could be a positive about the timing is that it's far enough ahead of the draft to give teams time to get used to the idea. Otherwise, it's generally agreed that his draft stock, and therefore money, will go down. And while he may get some endorsements down the road, they may not be top flight deals. Later in the process would have been better for many reasons - after the combine, anyway. Unless he always wants to be known as the gay football player, instead of just as a football player, this wasn't a great strategy, IMO. All depends on his goals.