Started By
Message

re: How was Oregon able to use Nike money to start winning, but no Arky with Wally?

Posted on 1/24/14 at 11:46 am to
Posted by scrooster
Resident Ethicist
Member since Jul 2012
37748 posts
Posted on 1/24/14 at 11:46 am to
Have you ever seen a pair of $309.00 bo bos being sold at Wally World?

There's your answer.
Posted by Hog on the Hill
AR
Member since Jun 2009
13389 posts
Posted on 1/24/14 at 12:13 pm to
quote:

Well this certainly isn't true
Yeah, Wal-Mart is only 4x bigger than Nike (just comparing market cap, which is probably a terrible metric honestly).

Wal-Mart doesn't care that much about stuffing cash into the Razorback Foundation. But, they give a lot to our academics department, and we have two other Fortune 500 companies in NWA, plus Stephens Inc in Little Rock.
Posted by ShaneTheLegLechler
Member since Dec 2011
60223 posts
Posted on 1/24/14 at 12:48 pm to
Yeah not trying to downplay Wal Mart at all, the value he described would have been trillions upon trillions of dollars though
Posted by ShaneTheLegLechler
Member since Dec 2011
60223 posts
Posted on 1/24/14 at 12:50 pm to
The motivation for Nike stuffing Oregon with cash is obviously two fold. It serves as a great marketing platform for them and that platform is more valuable if the program is top notch. The same doesn't hold true for Wal Mart. It's not hard to figure out why they do it.
Posted by RBWilliams8
Member since Oct 2009
53418 posts
Posted on 1/24/14 at 1:41 pm to
Nike money can be translated to sports a lot better than walmarks money.

For instance, L. Seastrunk got his own nike shoe. Nobody wants their own starter shoe.
This post was edited on 1/24/14 at 1:42 pm
Posted by Surd
Member since Jun 2013
52 posts
Posted on 2/3/14 at 8:15 pm to
Oregon's transformation is actually really interesting because it has been a 20 year process, and the Uncle Phil money is a bit too simple of an answer. Despite one of the more famous donors, Oregon still doesn't typically crack the top 10 in total annual donations, as your traditional schools still have much larger donor bases. But his money at least gets them close enough to compete.

The funding and facilities have helped, but so did one of the best "branding" campaigns (think audacious uniforms that kids loved), coaching stability (they haven't hired a head coach from outside their organization since 1977), and timing and program inertia.

I mention timing because Oregon was one of the biggest benefactors of the 85 scholarship limit that came into effect in 1994, which had a trickle down effect of talent to less traditional teams. Before 1994, they finished in the top 25 twice... ever. Since 1994 they've had 13 top 25 finishes (tied for 10th over that span). They also maintained positive trajectory over the last 20 years, which has helped grow the brand. The 2000 (#7) and 2001 (#2) seasons were the breakthrough seasons that opened the doors to bring in guys like Haloti Ngata and other better talent. And then Chip Kelly was the homerun coach that elevated them to a regular top 5 team and got them a seat at the table with the elite programs. That has further helped recruiting, where they are likely to pull in their 5th straight top 20 class (doesn't sound like much, until you realize they only had maybe one top 20 class before 2010).

Bottom-line, it takes more than just money to transform a program, but it probably is one of the essential ingredients.
This post was edited on 2/3/14 at 8:29 pm
Posted by diddydirtyAubie
Bozeman
Member since Dec 2010
39829 posts
Posted on 2/3/14 at 8:23 pm to
quote:


Bottom-line, it takes more than just money to transmform a program, but it probably is one of the essential ingredients.



so you're saying Arky has no hope?
Posted by nc14
La Jolla
Member since Jan 2012
28193 posts
Posted on 2/3/14 at 8:24 pm to
Nice Auburn post yo.
Posted by ShaneTheLegLechler
Member since Dec 2011
60223 posts
Posted on 2/3/14 at 8:24 pm to
Nice bump
Posted by Scoreboard
Madison, AL
Member since Apr 2012
2011 posts
Posted on 2/3/14 at 8:29 pm to
Walmart doesn't pay the help enough
Posted by diddydirtyAubie
Bozeman
Member since Dec 2010
39829 posts
Posted on 2/3/14 at 8:31 pm to
quote:


Nice Auburn post yo.



where?
Page 1 2 3 4
Jump to page
first pageprev pagePage 4 of 4Next pagelast page
refresh

Back to top
logoFollow SECRant for SEC Football News
Follow us on Twitter and Facebook to get the latest updates on SEC Football and Recruiting.

FacebookTwitter