I think they are a little overpriced to be honest but my wife bought mine for my wedding present. I have the 35qt one and it's perfect for what I use it for. I take it fishing with me to put drinks and snacks in, or just another seat in the jon boat. I take it with me when we head down to Mobile to see my in-laws because my wife always brings home some frozen vegatables from her mom and grandmother. I put it on the back porch when we grill out so we can have drinks on the back porch while watching tv out there so we don't have to keep walking inside.

There are some cheaper versions available such as the K2 cooler. I think that a lot of people get them just for a status symbol and I think that's dumb. I just got lucky and my wife bought me one.

I will tell you though, if you get a YETI then you better not leave it where someone can take it because that'll be $200+ down the drain. If you leave it in the back of a pickup truck you better have it secured to the truck with a cord and locking system.

eta - they work great but they work better if you condition the cooler before use. if it's been sitting in the heat then you should put a bag of ice in it for a little bit so it cools down the inside temperature. Then emtpy it and put your drinks, etc. in there and put new ice in. This is how I do mine all the time and I've had ice last upwards to 6-7 days without melting much if at all. I've also had to knock ice chunks off of canned drinks, and the frozen vegatables that I have put in it.

I dressed mine up with a decal. One of our customers started this logo called "The Morning Woody" for duck hunting and he got me this one made to go on my yeti.

This post was edited on 9/18/13 at 9:39 am