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re: Who Owns The State Of Texas: The Longhorns, or The Aggies?
Posted on 2/23/13 at 1:30 pm to Draconian Sanctions
Posted on 2/23/13 at 1:30 pm to Draconian Sanctions
I don't fault you for believing that, Draconian Sanctions. There's little reason you should think otherwise. Texas A&M University/College has historically been its own worst enemy. For decades, a large percentage of the maroon & white contingency couldn't care less about self-promotion, facilities, marketing, hiring staff from outside of the Aggie Network, etc. The Wally Groff AD years epitomized that. In a nutshell, most Ags not only didn't care what others thought of A&M, they didn't want a national (or even regional) rep. There was a a fear that "carpetbaggers" would change what the university was.
In the early 90s, the powers that be at A&M--along with a very new and young base of Former Students--made the conscious decision to change that. Dont get me wrong: We always believed strongly in who we were/are & for what we stood; but the university did a lousy, lousy job of sharing that with the "outside world." To a very large extent, our former university president, Dr. Robert Gates, changed that.
I'll shut up. I realize most on here are annoyed by my monologue ;). But we are capable. We have every resource we need--monetarily and otherwise--to become a more nationally-recognized brand. Will it happen? Remains to be seen. But the amount of money & effort that has gone into marketing & communications at TAMU over the past decade is sick. Just because we haven't done "it" in the past, doesn't mean times havent changed.
In the early 90s, the powers that be at A&M--along with a very new and young base of Former Students--made the conscious decision to change that. Dont get me wrong: We always believed strongly in who we were/are & for what we stood; but the university did a lousy, lousy job of sharing that with the "outside world." To a very large extent, our former university president, Dr. Robert Gates, changed that.
I'll shut up. I realize most on here are annoyed by my monologue ;). But we are capable. We have every resource we need--monetarily and otherwise--to become a more nationally-recognized brand. Will it happen? Remains to be seen. But the amount of money & effort that has gone into marketing & communications at TAMU over the past decade is sick. Just because we haven't done "it" in the past, doesn't mean times havent changed.
This post was edited on 2/23/13 at 1:43 pm
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