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NIL in 2025 and beyond
Posted on 1/23/25 at 12:03 pm
Posted on 1/23/25 at 12:03 pm
Read where the 501c3 might come off the NIL $$$ and that the collectives would move back under the ADs, meaning Title 9 splitting of funds. This could change things fast.
Posted on 1/23/25 at 1:09 pm to Peter Buck
Good. They tried hard to ruin college football with NILs. Who'd have thought it would be the NCAA that saves the day.
Posted on 1/23/25 at 1:48 pm to Rex Feral
I have a vague understanding from the periphery of the subject, can anyone here explain exactly what this is all about?
Posted on 1/23/25 at 1:49 pm to Rex Feral
It was actually Biden admin
Posted on 1/23/25 at 2:47 pm to deeprig9
quote:
can anyone here explain exactly what this is all about?
The Department of Education said per title IX that all NIL money must go equally to men and women. Since Georgia hs $20 million going to mens football, the university, or collective, would have to give an equal amount to female players too. That's not going to happen. They'll most likely move to something where the school gives every athlete an equal amount of money based on what the collectives rasiss.
LINK
The Department of Education’s Office for Civil Rights (OCR) has issued guidance regarding college athlete name, image and likeness, putting the onus on schools to ensure their male and female athletes receive proportionate NIL opportunities and resources—regardless of whether the funding comes from external sources.
OCR further stressed that even when NIL payments are made by third parties, such as booster clubs or collectives, schools remain responsible for ensuring that these funds do not create sex-based disparities.
Posted on 1/23/25 at 3:08 pm to Rex Feral
That and if they take away 501C3 less people will give.
Posted on 1/23/25 at 3:15 pm to Rex Feral
So that hot gymnast from LSU has to share all her money with all the male athletes?
Posted on 1/23/25 at 3:36 pm to deeprig9
She actually was paid by the companies for her NIL, not via the collectives.
Posted on 1/23/25 at 3:42 pm to Peter Buck
quote:
The Department of Education’s Office for Civil Rights (OCR) has issued guidance regarding college athlete name, image and likeness, putting the onus on schools to ensure their male and female athletes receive proportionate NIL opportunities and resources—regardless of whether the funding comes from external sources.
Posted on 1/23/25 at 3:43 pm to deeprig9
Yup, she'd have to share even if the money came from sources besides the collectives
Posted on 1/23/25 at 3:46 pm to Peter Buck
quote:
That and if they take away 501C3 less people will give.
I'm pretty sure collectives aren't not for profits. If they exist to mainly give money to athletes, they have no tax exempt purpose. But if they are, I'm sure the universities will set up fundraising programs to continue facilitating NIL donations where they get to skim off the top.
This is probably the best outcome for the athletic associations since it reigns in NIL money and funnels money to them instead of collectives.
This post was edited on 1/23/25 at 3:50 pm
Posted on 1/23/25 at 5:04 pm to Rex Feral
The scam is they players do some sort of fundraising as part of the deal and the $ is 5013c. I can confirm this. Allows us to write off. There is also some advertising angle for business's that helps the $
Posted on 1/23/25 at 5:06 pm to Peter Buck
501 c3, no biggie, you typed too fast
Posted on 1/23/25 at 7:55 pm to Peter Buck
quote:
The scam is
Reality exists through the doors of our perception.
Posted on 1/24/25 at 7:08 am to deeprig9
quote:
The Department of Education’s Office for Civil Rights (OCR) has issued guidance regarding college athlete name, image and likeness, putting the onus on schools to ensure their male and female athletes receive proportionate NIL opportunities and resources—regardless of whether the funding comes from external sources.
I would think that if she negotiated her own deal with a company and didn't use the university's name or trademark, she wouldn't fall under the laws of Title IX.

Posted on 1/26/25 at 12:40 pm to Peter Buck
This is the definitive NIL video, at least that I could find. It's current too.
Takeaways:
• 2021 – NIL generally operated like it was intended to
• 2022 – the real rise of the collectives
• 2023-2024 – complete shite show; donors buying players and out of control collectives
• Collectives are all set up as 501c3's that "promote local non-profits." Basically, players will make cameos at Boys & Girls Club banquets or other banquets and get paid 10s of thousands of dollars for the appearance. Tax write-off for collective contributors.
• No more 5013c's. It was on page 1 of the IRS' entire 2025 to-do list.
• Collectives folding in large numbers. University will have a $20.5 million bucket of money to pay athletes. Biden his way out decreed that it had to follow Title 9, but that probably won't stick.
Takeaways:
• 2021 – NIL generally operated like it was intended to
• 2022 – the real rise of the collectives
• 2023-2024 – complete shite show; donors buying players and out of control collectives
• Collectives are all set up as 501c3's that "promote local non-profits." Basically, players will make cameos at Boys & Girls Club banquets or other banquets and get paid 10s of thousands of dollars for the appearance. Tax write-off for collective contributors.
• No more 5013c's. It was on page 1 of the IRS' entire 2025 to-do list.
• Collectives folding in large numbers. University will have a $20.5 million bucket of money to pay athletes. Biden his way out decreed that it had to follow Title 9, but that probably won't stick.
This post was edited on 1/26/25 at 12:41 pm
Posted on 1/26/25 at 1:37 pm to Rex Feral
quote:
The Department of Education said per title IX that all NIL money must go equally to men and women.
If I own a car lot or a restaurant in Athens, and I want to contract with a football player to advertise for me, neither UGA nor the Dept. of Ed can mandate that I spend an equal amount of money to hire a softball or WBB player as well.
NIL is a contract between the players and the advertisers, not the schools.
That memo is contrary to the SCOTUS ruling. It was also issued in the waning days of the Biden Administration.
This post was edited on 1/26/25 at 1:39 pm
Posted on 1/26/25 at 1:58 pm to New Money
quote:
NIL is a contract between the players and the advertisers, not the schools.
I would imagine the players would have to agree with the DOE ruling as part of accepting a position with the team.
Posted on 1/26/25 at 5:10 pm to Rex Feral
quote:
I would imagine the players would have to agree with the DOE ruling as part of accepting a position with the team.
That would not jive with SCOTUS's ruling.
The schools can't regulate contracts they aren't a party to.
Posted on 1/26/25 at 6:12 pm to Peter Buck
Weren’t you probably the biggest proponent of NIL on here back in the day? Back before it actually got instituted with all of these unintended consequences you people discounted
Far out
Far out
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