re: How did the 12 SEC teams agree on these East & West permanent rivals for over a decade?

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Florida and Auburn

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Up until 2000 or so, Florida was our second most games other than Georgia.

Geographically we are the closest SEC school to Gainesville.

I miss the 10 team SEC.
Our schedule always had Tennessee in September, Florida in late October, Georgia and Bama in November.

We also played MSU every year.
The other teams rotated onto the schedule now and then.