re: The S. Carolina Lady Cocks are

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Really? I had no idea. Thank for sharing. Why are there major concerts during the week? Huh, wise guy? Your WBB brand just isn’t as strong and relevant as you think it is outside of the State of South Carolina.

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Realize first I'm not a SC fan in any way. You seem to think I am or that I have a dog in the fight.

I don't. UGA is irrelevant in womens basketball.

Second, realize your comparison is not really relevant. Concert schedules are built based on maximizing revenue for the entire tour. They're built around weekend locations where the midweek shows are generally filled in with places that just happen to be located between the important weekend shows.

Yes, bands play smaller venues in Athens on Thursday nights. They're either on their way to or from Atlanta when doing so. It doesn't mean they wouldn't get more eyes on a weekend in Athens, it's just Athens is really close to Atlanta and it's easy to schedule a show there on a Thursday.

Thursday was always the big music night in Athens for that reason. The bands still drew more in Atlanta on the weekend, even though those Atlanta fans could go see a smaller show by the same band for cheaper on a Thursday. They didn't because they had to work the next day.

A big brand in college sports will bring out more people on a Thursday than that school normally gets on a Thursday. But most of that are locals who normally don't want to watch the local team on a Thursday who do want to watch the visiting team.

On a weekend the increase will be much more. It includes the above group plus those who are within an easy traveling radius with the same motivation and those who travel to watch their team on the road on weekends but who cannot do so on weekdays (again... because of working).

This is simple to understand. It's why I pointed out that comparing attendance from a Thursday and Sunday game doesn't make much sense.

I don't even know that numbers that are relevant wouldn't show LSU as having a bigger impact on attendance than SC. They very well might. You just haven't shown those numbers yet.

Here's a more reasonable comparison that still is positive for LSU but more correctly shows the brand difference. UGA didn't play SC in Athens this year but did last season. SC in Athens on a Thursday brought 6,200 in attendance. This year LSU on a Thursday brought 7,400.

That still suggests LSU might have a bigger draw as a brand. But it's more reflective of the difference that posting Weekend vs Weekday numbers.